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Writer's pictureFahad H

Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The company is turning off ‘Partner Categories’ and adding privacy shortcuts.


No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly.


Video for Sponsored Content and Company Page video will be available to all business in the coming weeks.


After nearly two years since its launch, Twitter’s emoji targeting remains a new concept for advertisers.


Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.


The content discovery platform said this is its first ongoing offering of outstream video ads.


  1. Unleash the power of 1st and 3rd party data Mar 29, 2018 by Digital Marketing Depot

First-party data — it’s what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more. All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new ones. But, […]


The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.


From a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the industry forward.


Online Marketing News From Around The Web:

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