Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust Jul 6, 2018 by Robin Kurzer Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Jul 5, 2018 by Barry Levine As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal.
Facebook’s automated systems to monitor political advertisers are blocking the wrong ads Jul 5, 2018 by Amy Gesenhues Ads with words like ‘Bush’ and ‘Clinton’ are being taken down because they have been tagged as political ads from non-verified advertisers.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Get to know your virtual audience via their digital body language Jul 6, 2018 by Joe Hyland Contributor Joe Hyland explains how to read your prospects’ intentions online so you can offer them a solution that meets their needs.
Online Marketing News From Around The Web:
6 Best WordPress Contact Form Plugins for Small Businesses (Compared), Monster Insights
Confessions of a marketer: Agency overbilling is spurring the move in-house, Digiday
Holistic Email Metrics Matrix: Are you seeing the whole picture?, Litmus
Twitterrific removes push notifications and live-streaming features ahead of Twitter API change, 9to5Mac
What to Know Before Engaging with a Digital Marketing Agency, Vertical Measures
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