Oct 28, 20146 min read

Marketing Day: Facebook Beats Expectations, Tumblr Autoplay Video Ads & Taco Bell’s Missi

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Getting Mobile Wrong Has Real Consequences For Sales, Brand The idea that there are consequences to poor mobile presence or performance isn’t new. But a very recent survey conducted in September on behalf of Netbiscuits lends more urgency to the sense that marketers and brands must get mobile right or risk lost sales and damaging perceptions of the brand itself. Roughly 6,000 adults from six countries, representing a mix of […]
1 Billion A Month? That’s Even Better As Facebook Beats Market Expectations Again Facebook passed the $1 billion a month in revenue barrier in the third quarter, reporting $3.2 billion for the three months ending in September and beating Wall Street expectations for the 10th consecutive quarter. The great majority of that revenue came from advertising, with the company reporting $2.96 billion in ad revenue, a 64% increase […]
Win a Trip for 2 to SMX Social in Las Vegas Test your social marketing IQ- Take the SMX Biggest Social Geek quiz. Answer the most questions correctly in the shortest amount of time and you could win a trip for 2 to SMX Social in Las Vegas plus your choice of an iPad Mini, PlayStation 4, or Xbox One. At SMX Social, you’ll learn proven […]
PunchTab Survey Says 90% Of Consumers Will Shop Online This Holiday Season Many are predicting strong online retail sales this holiday season. Earlier this month, the National Retail Federation released a study claiming 56 percent of shoppers plan to buy online – a 51 percent increase over last year, and a record high according to the NRF. PunchTab, a technology provider for CPG and retail brands, is […]
Like Google Wallet, Apple Pay Blocked By Merchant “Conspiracy” When Google Wallet was formally launched in 2011 it was almost immediately blocked by the major US mobile carriers. Verizon was the first and most vocal, citing security concerns. Yet the “real reason” for disallowing Google Wallet was the fact that all the major US carriers (except Sprint) were part of a competing payments initiative […]
Tumblr Is Rolling Out Its First Autoplay Video Ads Today Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports. Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in mid-November. Previously, brands could purchase Promoted […]
This Is Where Taco Bell’s “Missing” Twitter Account Has Gone Today, Taco Bell made a dramatic move by “going dark” on its social media accounts, including making its seem like its Twitter account had started over, dumping over one million followers. But now Marketing Land found where the “real” Taco Bell Twitter account made its run for the border. Taco Bell Goes “Dark” On Social Media To […]
Baskin-Robbins #TrickBRTreat Solicits Answers To Halloween-Themed Questions By answering questions about the company’s frozen treats and Heath Bar, Twitter users have the chance to win ice cream and candy.
Taco Bell Goes “Dark” On Social Media To Promote Mobile Ordering App Taco Bell, one of the more active brands on social media, went into shutdown mode today, sort of. In a stunt to promote a new mobile ordering and payment app, the company went dark on all its social media accounts and pointed all comers to a link to download the new app. The stunt played […]
The Role Content Plays In B2B Social Selling Columnist Rebecca Lieb shares seven concrete tips that B2B organizations with social sales should be implementing.
Watch Out For False Positives — 3 Ways To Get Better At Testing It’s easier than ever for marketers to dive into A/B and multivariate testing, but columnist Benny Blum argues that they need to know how to design a proper test first.
Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts If you’ve ever signed someone up for a new Twitter account, one of the challenges a new person faces — and Twitter as a company faces — is how to start. Twitter does offer suggested accounts to follow. However, a change to suggesting interests to follow rather than accounts could be a game changer. I didn’t get to listen to […]