Jan 12, 20165 min read

Marketing Day: Facebook Audience Network News, Emotional Analytics & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising Jan 12, 2016 by Ginny Marvin A limited test is underway to move beyond in-app ad inventory and broker ad space on mobile publisher sites.
Marketers, Welcome To The World Of Emotional Analytics Jan 12, 2016 by Barry Levine Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning.
5 Ways To Utilize Image-Based Content Through The Buying Cycle Jan 12, 2016 by Jim Yu Don’t ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers.
Now That The FTC Has Spoken On Native Advertising, What’s Next? Jan 12, 2016 by David Rodnitzky Columnist David Rodnitzky discusses the key ways the FTC’s guidelines on native ads will impact marketers.
Periscope Broadcasts To Stream In Timelines On Twitter For iOS Jan 12, 2016 by Greg Finn iOS users will soon see Periscope broadcasts directly within their timelines — No additional apps required.
4 Marketing “Trends” That Never Go Out Of Style Jan 12, 2016 by Patrick Armitage What’s hot and what’s not? Columnist Patrick Armitage urges marketers not to get caught up in trends and outlines four marketing basics that are here to stay.
Survey Suggests Mobile Banners Being Replaced By Native, Video Formats Jan 12, 2016 by Greg Sterling According to a recent survey of 283 “clients and agency executives” commissioned by Trusted Media Brands, the mobile banner is a declining ad unit. Native and video were the formats many marketers said they were going to turn to this year.
Campaign Monitor Unveils Its Rebuilt Drag-And-Drop Email Builder Jan 12, 2016 by Barry Levine The company’s newest tool includes built-in image editing and user segmentation, as well as expanded device/inbox optimization.
Yahoo Now Appears Headed Toward A Sale Of The Company Jan 11, 2016 by Greg Sterling The reporting surrounding Yahoo has taken a very negative turn in the last month. An example is the New York Times’ piece this weekend about a “brain drain” at Yahoo and declining employee morale. Another is last week’s CNBC hearsay story about Yahoo’s programmatic video business being “rife with ad fraud.”
Marriott’s Adventure In Online Content Marketing Continues With Premiere of Latest Film Jan 11, 2016 by Barry Levine Entitled “Business Unusual,” it’s part of an ambitious content-creating campaign to generate buzz among younger travelers by featuring the hotels as background characters.
Socialbakers Adds Facebook Listening To Its Repertoire Jan 11, 2016 by Barry Levine Although still focused on in-depth social analytics, the company’s new keyword searching complements a similar capability launched for Twitter last year.