Oct 19, 20182 min read

Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Attribution now available to all advertisers Oct 19, 2018 by Amy Gesenhues

The attribution solution was in beta for more than a year.

Survey: Social commerce held back by security, privacy concerns Oct 19, 2018 by Greg Sterling

However social media influence on purchases via other channels is strong.

Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’ Oct 18, 2018 by Barry Levine

The matchmaking is based on social posts by brand advocates and by the athletes themselves.

Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud Oct 18, 2018 by Barry Levine

CAAF is focused on performance ad fraud on mobile devices.

Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Oct 19, 2018 by Barry Levine The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.
Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer Oct 19, 2018 by Robin Kurzer A unified pledge to abide by a set of principles to “wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain.”