Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Attribution now available to all advertisers Oct 19, 2018 by Amy Gesenhues
The attribution solution was in beta for more than a year.
Survey: Social commerce held back by security, privacy concerns Oct 19, 2018 by Greg Sterling
However social media influence on purchases via other channels is strong.
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’ Oct 18, 2018 by Barry Levine
The matchmaking is based on social posts by brand advocates and by the athletes themselves.
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud Oct 18, 2018 by Barry Levine
CAAF is focused on performance ad fraud on mobile devices.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Oct 19, 2018 by Barry Levine The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.
Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer Oct 19, 2018 by Robin Kurzer A unified pledge to abide by a set of principles to “wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain.”
Online Marketing News From Around The Web:
4 Reasons for Preferring Facebook Ads Over Google Ads, PPC Hero
9 Best Practices for Influencer Marketing Agreements, Convince and Convert
Email Marketing Turns 40: Here’s How It Still Benefits Your Business, VerticalResponse
How Artificial Intelligence Is Changing Marketing, Social Media Examiner
Invest in the Human Side of the Customer Experience Equation, CMS Wire
Mobile ad spend set to trump all traditional media by 2020, Mobile Marketer
The Hunt for False News, Facebook Newsroom
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