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Writer's pictureFahad H

Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The attribution solution was in beta for more than a year.


However social media influence on purchases via other channels is strong.


The matchmaking is based on social posts by brand advocates and by the athletes themselves.


CAAF is focused on performance ad fraud on mobile devices.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Oct 19, 2018 by Barry Levine The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.

  2. Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer Oct 19, 2018 by Robin Kurzer A unified pledge to abide by a set of principles to “wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain.”

Online Marketing News From Around The Web:

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