Jul 16, 20182 min read

Marketing Day: Facebook Ads Manager, B2B influencers & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options.
Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week Jul 16, 2018 by Amy Gesenhues A team of more than 100 user researchers collect and analyze feedback to help inform product decisions.
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence Jul 16, 2018 by Digital Marketing Depot With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conversations.
New features in the Facebook Ads Manager app make building ads on mobile easier Jul 16, 2018 by Amy Gesenhues The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.

As addressable TV becomes more pervasive, here’s how to find your audience Jul 16, 2018 by Justin Freid Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising results.
Connect with passionate marketers — rates increase next week! Jul 16, 2018 by MarTech Today There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results.
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission Jul 16, 2018 by Amy Gesenhues The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.