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Writer's pictureFahad H

Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. The one martech metric that really matters: Customer lifetime value Aug 23, 2017 by Kevin Bobowski In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.

  2. 10 tips for choosing the perfect domain Aug 23, 2017 by Ryan Shelley When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.

  3. Load time, static site generators & SEO: How we lowered our own site’s load time by 74% Aug 23, 2017 by Chris Liversidge Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.

  4. Join the marketing technology community at MarTech. Beta rates expire this Saturday! Aug 23, 2017 by Marketing Land Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management.

  5. Facebook adds publishers’ logos to links in search results, trending lists Aug 23, 2017 by Tim Peterson Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds.

  6. IAB releases its first ‘Podcast Playbook’ guide for marketers Aug 23, 2017 by Barry Levine The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing.

  7. Why freelance marketing work could be damaging your personal brand Aug 23, 2017 by Matt Umbro While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues.

  8. Google announces AMP speed and viewability enhancements for ads Aug 23, 2017 by Michelle Robbins Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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