Jul 16, 20146 min read

Marketing Day: Facebook Ad Manager Goes Mobile, Paid Search Climbs & Yahoo Earnings Drop

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Rolls Out Ads Manager For Mobile Devices Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […]
ShareThis Goes Mobile With An AT&T Text To Share Button ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It’s a natural move since publishers are starting to take note of readers’ shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which […]
Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else You mean to tell us that there’s a world out there beyond the World Cup? Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there’s plenty more to discuss — and by the way Twitter is a great place to engage in that conversation. By all appearances, Twitter […]
Reports Show Paid Search Spend Is Up Over Last Year Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG’s analysis of the US search market, based on its client portfolio, which skews […]
Benjamin Moore Creates World’s Largest Wooden Yo-Yo Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn’t always about giving a person information about a product. Oh sure, doing stunts just for fun […]
Get To Know: CMO & SVP Of Business Development For Sperry Top-Sider Chris Lindner Part of Wolverwine Worldwide’s family of branded footwear, Sperry Top-Sider was founded in 1935 by Paul Sperry, an avid sailor and inventor. During World War II, the brand’s boat shoe was named one of the official shoes of the US Navy. Sperry Top-Sider later became the lead sponsor for the U.S. sailing team, and is […]
Finding Tumblr’s Place In Your Social Strategy Jonathan Gillette is credited with first using the term tumbleblogs to refer to short-form or microblogs in 2005. In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr — […]
How To Do Location-Based Push Marketing Without Going Too Far Location-based marketing has been described as “the intersection of people, places, and media.” This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result. Enabled by apps, […]
Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company’s share of the global advertising market will fall to fourth place — after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far […]
Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could In the wake of the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even […]
Yahoo Earnings Disappoint, But Search And Mobile Revs Up Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, […]
Google+ Drops Real Name Requirement, Apologizes For Delay Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google’s policy was among the more contentious issues surrounding the social network and had been softened several times, […]