Marketing Day: Facebook 2014 Revenue Hits $12 Billion, Most Mobile Emails Opened On Apple Devices &#

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook Earnings: Social Network Checks In With Its First $10-Billon Year Facebook reports $3.85 billion in Q4 revenue; monthly active users now total 1.39 billion, 1.19 billion of them mobile users.

2. Newcastle Brown Ale Hijacks Super Bowl With Hilarious #BandOfBrands Stunt The beer brand successfully siphoned attention away from the official sponsors last year. Can it start a streak?

3. Candy Brands Gain Share Of Voice On Super Bowl Searches See which brands are winning in Google on Super Bowl searches as we close in on game day.

4. Facebook Wants To Host Your Super Bowl Experience The social network has launched a hub page for Super Bowl XLIX that will display the score, time remaining, game accounts and real-time conversation.

5. Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years 80% of the survey respondents plan on using technology to engage customers.

6. Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones or tablets and 34 percent is viewed on a desktop. The mobile breakdown is as follows: 49.5 […]

7. The Valentine’s Day Shift: How To Make A Love Connection With Your Consumers Are you ready for Valentine’s Day? Contributor Melissa Feemster discusses how you can prep for shifts in customers, products, and dates.

8. 6 Inbound Marketing Techniques Every Business Should Use All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.

9. Up Close With Snapchat’s New “Discover” Feature First impressions about Snapchat’s ad-supported content collaboration with major media publishers.

10. PlayStation #20YearsOf Play Celebrates Brand’s 20th Anniversary With Video Of Fan Tweets The gaming brand takes users’ high-energy content and repurposes it to generate excitement.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery

2. Quality Content Factors: A List That’s Actually Helpful

3. 3 Steps To Optimizing Local Paid Search

4. 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

5. Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages

6. Want To Speak @ SMX London? Here’s How

Online Marketing News From Around The Web:

Affiliate Marketing

1. 5 Affiliate Marketing Trends for 2015, www.accelerationpartners.com

Analytics

1. 5 Steps Towards Improved Reporting, www.seerinteractive.com

2. The Top 5 Metrics and Investments Marketers are Making in 2015, www.marketingtechblog.com

Blogs & Blogging

1. Design Trends of 2015: How Your Blog Can Adapt, www.problogger.net

2. How to Start a Business Blog in 2015, blog.getresponse.com

3. What Does Creatrs Network Mean for Tumblr’s Future?, www.adweek.com

4. Why Blogging Isn’t Good Enough, pushingsocial.com

5. Why Multi-Author Blogs Are The New Content Farms (Sort Of), www.minterest.org

Business Issues

1. Data Privacy Day: What Marketers Needs To Know, thedma.org

2. World’s largest DDoS attack reached 400Gbps, says Arbor Networks, www.techworld.com

Content Marketing

1. 17 Questions On How To Build A Content Marketing Strategy, www.b2bmarketinginsider.com

2. 3 Ways Promoting Content Differs from Promoting Brands, relevance.com

3. 5 Traffic Strategies That Build Your Curation Audience, www.copyblogger.com

4. Comparing dlvr.it and Buffer for Content Distribution, www.practicalecommerce.com

5. Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy, www.copyblogger.com

6. Unique Content: Meaning and Criteria, www.7boats.com

7. Why “Depth Not Breadth” Will Be the Rallying Cry of Content Marketing in 2015, contently.com

Conversion Optimization

1. 8 Mobile Landing Pages That Get Spanked, www.searchenginejournal.com

2. B2B Small Business Marketers: Increased Focus on Leads and Conversion, contentmarketinginstitute.com

3. The CRO’s Persuasion Guidebook, blog.crazyegg.com

4. The Practical Psychology of Conversion, www.mashbout.com

Copywriting, Design & Usability

1. How to Conduct a Site Audit for Quality User-Experience, seo-hacker.com

2. Native or Responsive?: A look at the business case for each approach to mobile development, uxmag.com

3. What Makes a Good 404 Error Page?, blog.tamar.com

Domaining

1. Gemini.com Domain Acquired By Winklevoss Twins, dotweekly.com

E-Commerce

1. Data From Alibaba’s E-Commerce Sites Is Now Powering A Credit-Scoring Service, techcrunch.com

2. Design and the future of retail in quest of millennials, www.mobilecommercedaily.com

3. Latest winter storm costs online retailers an estimated $35 million, www.internetretailer.com

Email Marketing

1. 14 Sweet Valentine’s Day Email Subject Lines, www.verticalresponse.com

2. 4 Ways to Deliver a Personalized Marketing Experience for Customers, www.silverpop.com

3. 5 Examples of Effective Email Subject Lines Straight From My Inbox, www.impactbnd.com

4. Amazon WorkMail Takes On Microsoft And Google For Enterprise Email And Calendars, techcrunch.com

5. For Cultivated Wit, Email Is No Joke, blog.mailchimp.com

6. How to Interpret Your Email Marketing Results (Without Spending All Day Doing It), blogs.constantcontact.com

7. Mobile Email Opens Hit an All-Time High in Q4 2014, blog.movableink.com

8. A New App From Everything.Me’s Co-Founder, Wants To Make Email More Like Messaging, techcrunch.com

General Internet Marketing

1. 5 Publication Channels Every Marketer Should Pursue, smallbiztrends.com

2. 5 Reasons Why You Should Have a Digital Marketing Strategy, www.jeffbullas.com

Internet Marketing Industry

1. AerServ Wins 2015 DeveloperWeek Award for Best App Monetization Solution, www.marketwired.com

2. Demandbase Announces Record Growth in 2014 :: Demandbase B2B Marketing, www.demandbase.com

3. SDL Enhances Customer Experience Cloud to Deliver the Only Global-Ready Customer Experience Suite, www.sdl.com

Mobile/Local Marketing

1. Dunkin’ Donuts cracks the formula on loyalty with mobile’s help, www.mobilecommercedaily.com

2. Here’s How Marketers Are Using Mobile This Super Bowl, streetfightmag.com

3. Hey, User! Do You Know What Your Apps Are Up To?, techcrunch.com

4. How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales, streetfightmag.com

5. Kik Hits 200 Million Users, medium.com

6. Marketers Dish on Which Brands Are Truly Killing It in Mobile, www.adweek.com

7. One quarter of all Android users have dual-SIM phones, qz.com

8. Smartphone traffic and revenue grow strongly in Q4, www.internetretailer.com

9. The Next Front Of Wearables, techcrunch.com

10. Tim Cook Says Apple Watch Ships In April, techcrunch.com

Reputation Management

1. Becoming an influential “go-to resource” in your chosen field, www.trevoryoung.me

Social Media

1. 25 Questions to Help Define Your Social Media Strategy, blog.bufferapp.com

2. 5 Ridiculously Powerful Facebook Ad Targeting Strategies, www.wordstream.com

3. 6 Habits of Successful Social Media Marketers, www.socialmediaexaminer.com

4. 7 Pinterest Marketing Tools and Tips, blog.tailwindapp.com

5. Damage Control: Social Sharing During the Big Game, www.verticalmeasures.com

6. Facebook Users Dare to Share More, www.emarketer.com

7. How can HSBC improve its social media engagement?, econsultancy.com

8. How To Calculate Social Media ROI, www.searchenginepeople.com

9. How to Choose Social Media Images, blog.hootsuite.com

10. How to Drive Social Media Traffic to Your Landing Pages, blog.adstage.io

11. How to Integrate Social Media and Blogging from The Art of Social Media, blog.marketo.com

12. I Like Facebook More Than Twitter These Days and Why That Doesn’t Matter, chrisbrogan.com

13. Share and Share a-Like: Content Sharing by Social Media Platform, www.dexmedia.com

14. This Agency Lifted Revenue 60% by Mastering Instagram, www.adweek.com

15. Twitter Growing Fast in India, www.adweek.com

16. Under-used social media platforms (and more), www.businessesgrow.com

17. Why Twitter is Not Your Bae, www.convinceandconvert.com

Video

1. Facebook Is Not YouTube so Please STOP Comparing Them, www.reelseo.com

2. How Facebook, Netflix and Amazon compete with YouTube, digiday.com

3. Medium Ventures Into Video Content With Author Interview Series Foreword, techcrunch.com

4. Walk Off the Earth Band Gets Record Deal from YouTube, smallbiztrends.com

5. YouTube Stars Expand to Snapchat, www.bloomberg.com