Marketing Day: F8 announcements, Google AdSense impression metrics & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. The F8 Developer Conference is over: Here’s everything Facebook announced May 3, 2018 by Amy Gesenhues Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI.

2. Considering a social media management platform? Compare 18 leading vendors May 3, 2018 by Digital Marketing Depot With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. Finding the right social media management software is a complicated process.

3. Facebook Messenger rolls out AR and other enhancements at its F8 developer conference May 3, 2018 by Robin Kurzer While several companies tout their success using the platform, Kia and Octane AI announce new Messenger integrations.

4. Google AdSense updates impression metrics, but earnings should not be impacted May 3, 2018 by Barry Schwartz Google AdSense is transitioning from served impressions to downloaded impressions.

5. Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter May 3, 2018 by Amy Gesenhues CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018 redesign.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Facebook unveils new analytics features, including a tool to track the omnichannel journey May 3, 2018 by Robin Kurzer The social media company made this announcement — and many others — at F8, its developer conference in San Jose.

Online Marketing News From Around The Web:

1. 6 Myths about the GDPR and Email Marketing Debunked, AWeber

2. 9 Hashtag Marketing Tactics That Actually Work, Simply Measured

3. AMP and Advertising Conversions, Accelerated Mobile Pages Project

4. Content Tech Overload? 3 Questions to Ask Before You Buy, Content Marketing Institute

5. Facebook Community Boost Celebrates Small Business Week Confirms Dates and Announces 13 New U.S. Cities, Facebook Newsroom

6. How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store, Think with Google

7. Increase Repeat Purchases 80%, Retention 58% with Emotional Ecommerce, Shopify

8. LinkedIn Turns 15, Official LinkedIn Blog

9. Personalized Marketing on Social Media: The Ultimate Guide, Socialbakers

10. Twitter approved an ad pretending to be Twitter., Slate