Nov 3, 20164 min read

Marketing Day: Expanded text ads, Google Home & Facebook’s Q3 earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 ingredients for writing the perfect expanded text ad Nov 3, 2016 by Frederick Vallaeys Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
Election 2016: Donald Trump and Hillary Clinton are failing at mobile Nov 3, 2016 by Josh Todd Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.
Choosing the right local marketing automation software for your business Nov 3, 2016 by Digital Marketing Depot Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.
Uncover hidden potential in your paid search and shopping campaigns Nov 3, 2016 by Andreas Reiffen In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
Should you be using LinkedIn Ads? Nov 3, 2016 by AJ Wilcox Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes Nov 3, 2016 by Barry Levine The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.
Mastering the email ecosystem for effective marketing Nov 3, 2016 by Scott Heimes From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle.
How to make Google Home & Amazon Echo talk to each other in an infinite loop Nov 3, 2016 by Danny Sullivan They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking.
Google Home’s arrival ushers in the era of the virtual assistant Nov 3, 2016 by Greg Sterling It won’t really matter if you own Google Home or Amazon Echo; the point is that you will own one of them.
Facebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feed Nov 2, 2016 by Tim Peterson What advertisers should know from Facebook’s Q3 2016 earnings call
Facebook’s Q3 2016 earnings report in 7 charts Nov 2, 2016 by Tim Peterson The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.