Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool May 23, 2018 by Greg Sterling Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.

2. Insights from 130 agencies — The State of Email Marketing May 23, 2018 by Digital Marketing Depot Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: How agencies evaluate platforms. What an agency’s objectives are when implementing a platform.

3. Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch May 23, 2018 by Amy Gesenhues Facebook enters the local services sector, says it wants to give users an all-in-one place to help them complete home projects.

4. Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month May 23, 2018 by Amy Gesenhues Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members.

5. Adobe suits up for e-commerce competition with its purchase of Magento May 23, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others.

6. Spredfast launches Vault to better control access to brands’ social accounts May 23, 2018 by Barry Levine A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits.

7. Oracle-owned Grapeshot launches a contextual targeting solution for video ads May 23, 2018 by Barry Levine Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement.

8. The story of data, Part 3: Who owns it? May 23, 2018 by Robin Kurzer Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared.

9. Data controllers and data processors: The difference and why it matters in GDPR May 23, 2018 by Robin Kurzer As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Ahead of GDPR, Apple gives EU users a way to download their data histories May 23, 2018 by Robin Kurzer The privacy portal launches just days before EU’s GDPR goes into full effect on May 25.

2. Answers to email marketers’ niggling questions about GDPR May 23, 2018 by Kyle Henderick Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation.

Online Marketing News From Around The Web:

1. 2 Phrases That Inspire Fearless Marketers, Marketo

2. 72% of consumers prefer videos to text marketing, Retail Dive

3. Build More Effective Ad Creative Using Data and Insights, Facebook Business

4. Half of B2B Marketers are Failing to Maximize Data Potential, KoMarketing

5. Hard Questions: What’s Facebook’s Strategy for Stopping False News?, Facebook Newsroom

6. Influencer marketing & measurement: Three things to consider, Econsultancy

7. Snap is launching an accelerator to invest in new media businesses, Recode

8. Twitter adds candidate labels ahead of midterm elections, Axios

9. Video Analytics: 10 Things You Need to Know About Sponsored Video, Tubular Insights

10. Virtual Influencers: Great Potential And Many Legal Unknowns, AdExchanger