Jul 3, 20145 min read

Marketing Day: EPIC Files Facebook Complaint, Google’s Android Wear Apps, Q&A With Denny&

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds” A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully messed with people’s minds” with its psychological research in 2012. The Electronic Privacy Information Center charged that the research study — which manipulated the News Feeds of nearly 700,000 Facebook users to study their emotions — […]
Lexus Illuminates Kuala Lumpur Skyline With LED-Lit Stuntmen There isn’t anything particularly interactive — or interactive at all — about today’s Creative Of The Day, but this work from CHI & Partners for Lexus is quite cool. “Strobe” is a one-minute film which captures stuntmen in LED light suits suspended in midair throughout the city of Kuala Lumpur. The video is shot to make it appear […]
Facebook Wants To Know If Posts In Your News Feed “Feel” Like Ads Facebook has set a very high bar for advertising on its network, pushing for ads that “delight” users as much as posts from your friends and family. Hitting that mark — or at least approaching it — is important for Facebook as it works to balance revenue generation with the need to make sure its […]
Michael Boland And McKay Allen On Tuesday Webcast: “11 Elements Of A Converted Call” On Tuesday July 8, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, “11 Elements of a Converted Call.” Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don’t. Topics include the impact call length has on conversion and identifying missed […]
Google Releases First Batch Of “Apps For Android Wear” Google has announced the first batch of Apps for Android Wear devices. There are 24 in all. They include Google Maps and Hangouts, Duolingo, The Guardan, Eat24, Pinterest, American Airlines and Glympse among others. The full initial group is below: These apps need to be installed on your Android phone before they can be installed […]
Essential Mobile SEO Resources It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend. This month, I’d like to right that wrong by citing the […]
20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content marketing, acquisition and retention marketing, brand management, word-of-mouth, customer advocacy, paid media, reputation management and viral marketing — all across five different media channels and dozens of accounts. This is a day […]
VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy The promise of marketing automation and marketing technology is “to do a lot with a little effort.” It helps you become more efficient, measure better and provides a solid conduit to your customers. It also allows you to connect with new customers in ways you never thought possible. What marketing automation will never build is […]
Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success Denny’s is quickly setting the tone for how a restaurant should engage its online audiences. The brand’s quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks. In less than a year, the restaurant chain has increased its Tumblr audience by 253 percent and upped its […]
Whoopsies: A System Mix-Up Sent The Wrong Facebook Ad Receipts & Data To Advertisers If you are a Facebook Advertiser that found yourself perplexed by your most recent ad receipt you can breathe a sigh of relief as the mix-up was likely the result of a system-wide issue. This issue delivered the wrong receipts and data to other advertisers that included the ad name, clicks, impressions and amounts causing […]
New Global Facebook Ad Places ‘Missed Calls’ On The Behalf Of Users While you may have the most recent Samsung or Google smartphone model to access the internet (and Facebook), you may be surprised to find that globally, you are in the minority. Worldwide, 7 out of every 10 people use simpler, feature phones when accessing the internet. This usage is mainly in high growth countries like […]
Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide Facebook padded its lead in the battle for market share in the social login space, stopping a six-quarter slide, according to second quarter results from customer management firm Janrain. Facebook now accounts for 44% of social logins on the sites in Janrain’s network. That’s a gain of 1.5% percentage points over Q1, and the first […]