Aug 12, 20146 min read

Marketing Day: Email Spammers Fined $350K, Twitter Testing Promoted Videos & More

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Christina Aguilera Urges Everyone to #PassTheRedCup For World Hunger Yum Brands has gathered together its restaurants — KFC, Pizza Hut and Taco Bell — and hooked them up with singer Christina Aguilera to come to the aid of those in hunger around the world with its annual World Hunger Relief effort. The effort, which consists of a challenge called “Pass the Red Cup,” aims […]
Lessons Learned From The Evolution Of Spam: Upcoming Live Webcast On Thursday, August 21st join speakers Autumn Tyr-Salva and Jose Santa Ana of Message Systems, as they illustrate how email marketers must first understand the history of spam along with the ever changing market of spam filtering tools in order to increase their email deliverability. Attend this webcast and learn: Why understanding the history of […]
FTC Fines Emailer $350K In Settlement Of Affordable Care Act Spam Suit The Federal Trade Commission (FTC) has reached a settlement with what it calls “one of the world’s reputedly biggest spammers,” over a suit accusing him of deceiving email recipients about false deadlines related to the Affordable Care Act (ACA), also known as Obamacare. The deal calls for Yair Shalev and his company, Kobeni Inc., which are based in Hollywood, […]
Twitter Launches Promoted Video In Beta, Expands Testing Of Native Video Tools Twitter announced today that it is giving advertisers, brands and publishers more tools to serve video on its network with a beta test of Promoted Video and an expansion of its native video testing. In March, Twitter launched a test to streamline viewing of videos in user timelines. The experiment, offered to a limited set […]
Could Your Holiday Plan For Selling On Amazon Use Kindling? Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is complete without considering your strategy for selling on Amazon this season. Defining The Benefits When talking to retailers, I usually take a moment to ask what they expect to get out […]
Twitter Flips Reporting, Claims 3% More Users Saw Ads In Q2 Than Initially Reported During the Q2 Earnings call last month, Twitter reported that 14% of users accessed the service via third party apps during the quarter. However, in a new SEC filling released yesterday, the company changed that number to 11% of users. This is an important metric as users that don’t use the official Twitter app, mobile […]
Interactive Marketers: Let’s Make Case Studies More Valuable We’re all familiar with the lauded “case study.” As agencies, we pursue them to illustrate our own performance, which can help us win more business. As publishers or ad tech suppliers, the right case study helps us validate our products and services, opening up new doors when properly played. As brands, a brilliant case study on the […]
Filing Shows 8.5% Of Twitter’s Active Users Use Apps That Pull/Push Information Without Initiation Twitter had a fantastic Q2 this year, with revenues up and monthly active users (MAUs) up 24% to a record of 271 million users. Yesterday however the social media giant disclosed the fact that 8.5% of MAUs were in fact accounts that aren’t updated manually.* These accounts use third party apps to push out Tweets […]