Feb 4, 20165 min read

Marketing Day: Email Marketing Report, Mobile Ad Fraud & Super Bowl Social Buzz

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Almost Half Of Email Marketers Send Everyone The Same Email Feb 4, 2016 by Barry Levine Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities.
Join Marketing Land Editors & Guests For The Real-Time Digital Super Bowl: Our Hashtag Bowl Live Blog Feb 4, 2016 by Pamela Parker Make Marketing Land’s #Hashtag Bowl live blog your second screen for the Big Game, and get real-time data and insightful commentary from our panel of experts.
Death To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones Feb 4, 2016 by Greg Sterling Smartphone OS share is basically static, Microsoft emphasizing iOS, Android platforms.
Move Over, Mobile Ad Fraud — “Fat Fingers” Could Also Be Throwing Off Advertisers’ Numbers Feb 4, 2016 by Barry Levine A new report from mobile platform Retale finds that 60 percent of respondents accidentally click on mobile banner ads.
4 Search Advertising Trends To Watch Feb 4, 2016 by John Cosley Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?
Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter Feb 4, 2016 by Larry Kim Columnist Larry Kim explains the ins and outs of launching an effective Twitter Followers campaign. Have you tried it out yet?
The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The Future Feb 4, 2016 by Blaise Lucey With the rise of ad blockers, reaching an audience is harder than ever before, but are platforms like Facebook Instant Articles the answer? Columnist Blaise Lucey explains why publishers should instead work to draw readers to their own apps.
How Trust Can Help Convert Online Shoppers To Buyers Feb 4, 2016 by Jonathan Hinz With a myriad of options available to consumers, how do you become their go-to resource? Columnist Jonathan Hinz says it’s all about trust and discusses the ways you can earn it.
Visualizing Your Marketing And Sales Process Feb 4, 2016 by Brian Massey Columnist Brian Massey explains why using a metaphor to help you visualize all the pieces of your “marketing machine” can help you zero in on each part and make powerful decisions.

Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter Feb 3, 2016 by Matt McGee Brandwatch says the pre-game social media buzz is all about avocados, with 50 percent more hashtag mentions than the next closest Super Bowl advertiser.
Pokémon Leading All Super Bowl Ad Videos With 11.4 Million Online Views Feb 3, 2016 by Matt McGee Pokémon’s extended version of its Super Bowl commercial tops all videos in views and social mentions, while Heinz is trending this week.
Facebook Surpasses YouTube, Barely, In Super Bowl Commercial Video Views [Report] Feb 3, 2016 by Matt McGee iSpot.TV says Facebook’s share of Super Bowl ad video views is way up this year, edging past YouTube.
Google’s Play Store Rejects Ad Blocker App For Samsung Browser Feb 3, 2016 by Barry Levine Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s guidelines.
Squarespace Super Bowl 50 Campaign Stars Comedians Key & Peele Bringing The #RealTalk Feb 3, 2016 by Amy Gesenhues Playing two aspiring sports commentators, the comedy duo will do live commentary during the game that will be streamed on Squarespace’s website.