Marketing Day: Email Marketing Report, iPhone-Friendly Web Strategies & Apple’s Upcoming

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Report: Mobile Now Accounts For 22% Of All Email-Generated Revenue & 45% Of All Email Clicks Yesmail’s quarterly email report finds email revenue continued to rise even after last year’s holiday push, up 12% in Q1 2015 over Q4 2014.

2. Why Social Media Insights Are A Gold Mine For Inbound Marketers Inbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III.

3. Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what’s really important, says columnist Katrin Ribant.

4. iPhone-Friendly Website Strategies Every Brand Should Be Considering How do you optimize your website for iPhone users? Columnist Sonny Ganguly offers key strategies to connect with more customers through your mobile site.

5. Apple’s News App In iOS 9 To Take On Flipboard & Facebook Apple’s new News app, which will launch with the iOS update this fall, could give publishers a big audience boost.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly

2. What To Do When Your Link Building Campaign Fails

3. Leveraging Brand Mentions For Marketing & Links

4. Yes, Now You Can RLSA With GA (With Limitations)

5. Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking

6. Yelp Starts Showing Evidence Of Review Fraud

7. Used Car Sales & SEO: Two Tales Of Woe

8. Apple Brings Public Transit, New Search Capabilities To Maps

Online Marketing News From Around The Web:

Analytics

1. AOL acquires and shuts down predictive-analytics startup Velos, venturebeat.com

2. Havas Reveals Metric Designed To Track Media Quality, adexchanger.com

3. How to use historic data to predict marketing campaign outcomes, econsultancy.com

4. The Now And Next For Predictive Analytics, www.cmo.com

5. What questions to ask to make your data matter, www.socialmediaexplorer.com

Blogs & Blogging

1. 5 Easy Ways to Refine Your Blogger Outreach Emails, theoutreachmarketer.com

2. Blogging: Is your Post Adding Value or Only Creating Noise?, www.martechadvisor.com

Business Issues

1. Google’s Neal Mohan Expected to Move to Dropbox to Head Product, recode.net

2. McDonald’s Has a New Global Chief Marketing Officer, www.adweek.com

3. Netflix is now bigger than Yahoo, qz.com

Content Marketing

1. 5 Questions to Answer Before Hiring A Content Marketing Consultant, pushingsocial.com

2. 5 Tips to Grow Your Content Marketing Career, contentmarketinginstitute.com

3. Content Strategy Words of Wisdom from Kristina Halvorson, www.toprankblog.com

4. The Rock Star’s Guide to Content Creation, Content Marketing and Promotion, mackcollier.com

5. How to Make Your Content Stand Out From the Pack, www.cmswire.com

6. Overcoming 10 Content Marketing Challenges, www.koozai.com

7. The Content Strategy Behind Orange Is the New Black, www.komarketingassociates.com

Conversion Optimization

1. Clicks are only half the battle: How to turn engagement into conversions, myemma.com

2. Smart Pricing Strategies for Generating Higher Conversions, www.marketingprofs.com

Copywriting, Design & Usability

1. 5 Common UX Mistakes to Avoid on Your Mobile Site, www.usertesting.com

2. Quick Tips for Copywriting that Actually Converts, blog.crazyegg.com

3. Scannability: Principle and Practice, www.uxmatters.com

4. Why Web Design is Dead, uxmag.com

5. Your website needs (better) forms, yoast.com

Domaining

1. How real estate agents use domain names, domainnamewire.com

2. Minds + Machines Offering Free Domains In .Work & .Casa, www.thedomains.com

3. New top-level domains struggle for recognition, econsultancy.com

E-Commerce

1. Amazon Prime membership hits 41 million in the US, www.internetretailer.com

2. Buyable Pins and eCommerce Sites, www.goinflow.com

3. Don’t Follow Ecommerce Trends, Leapfrog Them, www.getelastic.com

4. How Ecommerce Bazaars Are Supporting Traditional Businesses, adexchanger.com

5. How to Protect Against Credit Card Chargebacks, www.practicalecommerce.com

6. Seven of nine US consumers now pay sales tax when shopping on Amazon, www.internetretailer.com

7. Will Ads on Shipping Boxes Be the Key to Amazon’s Profitability?, www.adweek.com

Email Marketing

1. 3 Valuable Insights Into Selling Email Marketing to Your Clients, www.verticalresponse.com

2. Are Trendy Subject Lines Right for Your Business?, blog.mailchimp.com

3. Data Overload? Focus On These 3 Metrics that Drive Sender Reputation, blog.returnpath.com

4. The Best Tactics for Improving Email CTRs, www.marketingprofs.com

5. This is not your grandmother’s email address, www.internetretailer.com

6. Travel Industry Email Marketing: Timing, Frequency, Content, blog.movableink.com

General Internet Marketing

1. Everything Marketers Need to Know About Apple Music, www.adweek.com

2. How High Is B2B Account-Based Marketing Adoption?, www.emarketer.com

Internet Marketing Industry

1. Falcon Social Reports Double Digit Growth and Expansion Plans in NYC, www.businesswire.com

2. KnownCircle Expands Social Referral Marketing Services to Local Businesses, blog.knowncircle.com

3. Marketing Edge Names 11 New Trustees To Its Board, www.marketingedge.org

MarTech

1. 21 marketing technology stacks shared in The Stackies, chiefmartec.com

2. Marketing Automation Buyer’s Guide: highlighting the human element of data-driven marketing, econsultancy.com

3. Marketing Automation Is for Your Sales Team, Too, blog.marketo.com

4. B2B vendors add content management to their e-commerce software, www.internetretailer.com

Mobile/Local Marketing

1. 1800Flowers.com readies a more personalized mobile app, Internet Retailer

2. Businesses Are Going Mobile – but How?, www.emarketer.com

3. Mobile has thrust the purchase funnel into warp speed, digiday.com

4. Mobile shopping accounts for a larger share of online sales, Internet Retailer

5. Why travel marketers must leverage city-specific targeting to increase ROI, www.mobilemarketer.com

Social Media

1. 12 Social Media Marketing Trends for Small Business, www.socialmediaexaminer.com

2. 20 Time Saving Social Media Apps and Tools You Should Use, smallbiztrends.com

3. 5 Tips to Ensure Success in Social Media Marketing, www.martechadvisor.com

4. Facebook Disconnects Facebook Connect From Microsoft, www.adweek.com

5. Facebook is bringing back the old-fashioned silent film, qz.com

6. Facebook Makes Retail Beacons Available for Free, blumenthals.com

7. Facebook Messenger On Android Hits 1 Billion Downloads, techcrunch.com

8. Facebook scraps secret plan to build satellite to provide internet in developing world, www.businessinsider.com

9. Getting Started With Facebook Dynamic Product Ads, www.verticalmeasures.com

10. Google+ Sending Reminder Emails to Users About Missed Posts, www.thesempost.com

11. Hashtags Aren’t Gimmicks: How Buffer’s Twitter Chat Reached 49,993,695 People in One Year, blog.kissmetrics.com

12. How Food Brands Can Nail Instagram, www.adweek.com

13. How Many Photos Are Uploaded to Snapchat Every Second?, www.adweek.com

14. How to Measure the Performance of Your Twitter Ads, blog.adstage.io

15. How To Optimize Twitter Ads for Business, www.ppchero.com

16. How to Recover From a Negative Social Media Update, www.socialmediaexaminer.com

17. Instagram is launching a redesigned website with bigger photos, www.theverge.com

18. Three Essential Steps to Choosing a Facebook Marketing Partner, www.adknowledge.com

19. Twitter Analytics In The Age Of Customer Centricity, www.socialbro.com

20. What Social Marketers Struggle with Today, plus What You Can Do, simplymeasured.com

Video

1. Airline Safety Videos: The New Video Marketing, www.reelseo.com

2. Facebook Video Learning Curve; Targeting Connected Devices, adexchanger.com

3. Muted auto-play forces publishers to get creative, digiday.com

4. PageScience Debuts Video Platform For Health And Pharma Advertisers, adexchanger.com

5. Pixability Releases Update to Landmark Beauty on YouTube Study Pixability, www.pixability.com