Oct 13, 20154 min read

Marketing Day: Email Marketing Report, Facebook Building Video Hub & Twitter Layoffs

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Email Delivery Report Finds 21% Of Marketing Emails Fail To Reach Consumer Inboxes Oct 13, 2015 by Amy Gesenhues Return Path found that email deliverability rates have dropped from 83% last year to 79% in 2015.
Watch Out, YouTube: Facebook Is Finally Building A Video Hub Oct 13, 2015 by Martin Beck Pushing into territory dominated by Google’s video platform, Facebook is testing a dedicated spot for people looking to watch video on the social network.
Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement Oct 13, 2015 by Mary Wallace Columnist Mary Wallace explains the ins and outs of sales enablement and how it can help you improve the customer experience and increase sales productivity.
iOS 9 Content Blocking Reports For Google Analytics Oct 13, 2015 by Ben Goodsell Want to get an idea of how many visitors you’re losing to content blocking apps on iOS 9? Columnist Ben Goodsell provides this handy how-to for Google Analytics users.
Twitter CEO Jack Dorsey Confirms Company Will Lay Off 336 Employees Oct 13, 2015 by Amy Gesenhues In an email to all employees, Dorsey confirmed biggest cuts will come from the company’s product and engineering teams.
Can The Timehop Concept Work For Email Marketing? Oct 13, 2015 by Jason Warnock Columnist Jason Warnock believes marketers can apply the ideas behind the popular flashback app to create a powerful email marketing strategy.
Simply Measured Acquires Social Intelligence Firm DataRank Oct 13, 2015 by Martin Beck Social analytics firm adds Y Combinator company that focuses on ranking and organizing online conversations about brands.
Mobile CPMs Now Higher And Growing Faster Than Desktop [Study] Oct 13, 2015 by Ginny Marvin A new study finds mobile CPMs are outpacing desktop, with growth coming foremost from iOS mobile app ads.
Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust Oct 13, 2015 by Greg Sterling Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore, most of that will be mobile. A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33 billion in 2015.
Virtual Reality: Google Cardboard vs. Facebook’s Oculus Like Android vs. iOS Oct 12, 2015 by Greg Sterling The question hanging over Virtual Reality (VR) is whether it will truly become “the next great technology platform that’s going to define the way we all connect in the future,” as Facebook CEO Mark Zuckerberg has predicted.
What Marketers Need To Know About Facebook’s New & Existing Product Ads Oct 12, 2015 by Ginny Marvin With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions.