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Marketing Day: Email marketing, Google AdSense & Instagram video ads


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. The human side to SEO: the power of personas Aug 24, 2016 by Ryan Shelley On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.

  2. Why the best email marketing happens when you don’t hit “send” Aug 24, 2016 by Cynthia Price Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers.

  3. Integrate lifetime value to benefit a customer-led SEO strategy Aug 24, 2016 by Chris Liversidge Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.

  4. It’s time to up your game on social media Aug 24, 2016 by Digital Marketing Depot Modern social media marketing is still marketing. So if you understand your audience by listening, and if you publish content that resonates, engage them and measure your success, you will make great social strides in this digital world.

  5. Fuisz partners with Sizmek for automated object-recognition in video ads Aug 24, 2016 by Barry Levine The partnership is the first full integration between the interactive video provider and a major ad server.

  6. Major internet companies support Yelp in case that threatens online reviews Aug 24, 2016 by Greg Sterling If the Hassell decision stands it would enable business owners to sue right and left over critical reviews and could eventually suppress online speech.

  7. Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites? Aug 24, 2016 by Chris Elwell After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean — renewed focus on single-point solutions and on the bottom line.

  8. Chasm between GRP and digital metrics highlights need for cross-screen standards Aug 24, 2016 by Matt Nitzberg Columnist Matt Nitzberg says we need to bridge the gap between gross rating points and digital metrics and move towards using data standards that work across screens.


  1. Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance Aug 24, 2016 by Ginny Marvin With mobile, the ads-per-page limit lost relevancy. The update gives Google more discretion.

  2. Report: Video ads on Instagram are more common and getting longer Aug 23, 2016 by Greg Sterling The average video ad length jumped from 15 seconds in January to 25 seconds in June.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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