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Writer's pictureFahad H
Feb 27, 20154 min read

Marketing Day: Email In 2015, Ericsson Tries To Block iPhone In U.S. & Best Brand Tweets On #Th

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative.

  2. The Role of Data Analytics in Successful Retail Acquisition Campaigns This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies.

  3. Life Beyond The Click: Email In 2015 Columnist Dela Quist contends that email’s potential to impact brand awareness and favorability is getting short shift — but says that will change in 2015.

  4. Ericsson Seeks To Block iPhone In U.S. In Latest Patent Dispute Patent litigation is heating up again. Earlier this week, Apple was hit by a half-billion dollar jury verdict over iTunes. Now, Swedish wireless networks company Ericsson is trying to block the iPhone from being imported into the U.S.

  5. Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction Google outbid companies like Amazon.com for exclusive rights to the top level domain.

  6. What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s.

  7. What You Don’t Know About Location Targeting And Attribution Will Hurt You Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting.

  8. Twitter Triples The Size Of The Abuse Support Team & Adds Doxing Reports The attack on Twitter abuse (especially on sensitive personal data) is being elevated in 2015 with extra staff, better reporting & tools.

  9. Best Brand Tweets On The Dress: White & Gold Or Blue & Black? What color is THAT dress? Brands join in the conversation that’s obsessing Twitter.

  10. Is A Google+ Breakup Coming For Photos & Hangouts? Google SVP Sundar Pichai signals that the company is thinking of the social stream, photos and communication as separate areas.

  11. Snickers Asks People To Share Who They Are When They’re Hungry With $50,000 Meme Generator Contest The candy brand created a meme generator and is asking people to craft their alter egos — and prize money is at stake!

  12. Brands Ride The #Llama Drama There was a live-televised llama chase in Arizona … you can guess want happened next.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. How Facebook Is Helping Suicidal People, time.com

  2. 10 Key Things Marketers Need to know About Snapchat’s Discover, contently.com

  3. 3 Customer Trust Factors To Boost Your Social Media Results, heidicohen.com

  4. 4 Key Strategies for Smarter Social CEOs, www.adweek.com

  5. 5 Key Things Marketers Need to Know About Facebook Cinemagraphs, contently.com

  6. 5 Steps for Successfully Measuring Social Media ROI, smallbiztrends.com

  7. 5 Ways to Increase Organic Reach on Facebook, www.searchenginejournal.com

  8. Audience Profile: What @Hurley’s Top Tweets Can Teach Us, simplymeasured.com

  9. Brand Advice From Generation Z Social-Media Influencers, adage.com

  10. Facebook stops defining gender for its users, www.theverge.com

  11. Facebook’s Inventory-Ads Rollout Foreshadows An Ad Tech Ecosystem Reset, adexchanger.com

  12. How @MTV Asks Fans for Favorites Then Shares Them on Twitter, simplymeasured.com

  13. How Marketers Use Social to Promote Events, www.emarketer.com

  14. March Madness Marketers Should Study the NBA for a Winning Instagram Strategy, www.adweek.com

  15. Marketers win through an always-on mix of organic and Promoted Tweets, www.Twitter.com

  16. Pinterest’s new monetization rules inflict pain on ‘pinfluencers’, digiday.com

  17. SeatGeek, Ticketmaster leverage Twitter to boost ticket sales, Internet Retailer

  18. Social Media Image Sizes Guide 2015, www.blogherald.com

  19. The 2015 Guide to Facebook Engagement, www.amyporterfield.com

  20. The Science of Posting on Social Media, www.adweek.com

  21. Victoria’s Secret Runs Snapchat Ads Between People Articles, Ad Age

  22. Wake-Up Call from Facebook: TV Ad Pricing Needs to Change, adage.com

  23. Why You Need to Say Goodbye to Fake Followers, blog.tailwindapp.com

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