Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Get into the email automation game Aug 28, 2017 by Ryan Phelan If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
Navigating the crowded seas of marketing technology solutions Aug 28, 2017 by Alicia Wiedemann With an exhaustive list of martech solutions to choose from, how do you decide which will work best for your business? Contributor Alicia Wiedemann sets you on the right course with these tips.
The secret formula for determining a marketing budget Aug 28, 2017 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.”
Facebook bans Pages sharing fake news from buying ads Aug 28, 2017 by Tim Peterson If Pages repeatedly post links flagged as fake by third-party fact-checkers, Facebook will block them from buying ads until they stop sharing those posts.
The age of analytics democratization Aug 28, 2017 by Jeff Allen How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it’s not everyone, you may need to rethink your analytics strategy.
Is Google getting ready to buy Marketo? Aug 28, 2017 by Barry Levine That’s one of the possibilities raised by the recent announcement of a multilevel alliance between the two companies.
‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds Aug 25, 2017 by Greg Sterling Ads were bought using DoubleClick Bid Manager. Google now seeking refund assurances from exchanges if fraud is discovered.
Online Marketing News From Around The Web:
Analytics
How to Make Your Website Better for Analytics, Content Marketing Institute
Business Issues
Apple to Hold Product Launch Event on Sept. 12, Wall Street Journal
Facebook unveils center to teach Brazilian coders, entrepreneurs, Reuters
Tech Firms Team Up to Take Down “WireX” Android DDoS Botnet, Krebs on Security
Content Marketing
E-Commerce
Email Marketing
15 Things Every Entrepreneur Should Know About Email, The Blog Tyrant
Email Deliverability: Inbox Placement Benchmarks by Industry, 2017, MarketingProfs
For Many Marketers, Email Is Still King, eMarketer
General Internet Marketing
Chrome will soon let you permanently mute websites, Android Police
How Brands can use Strategic Incentives to Influence Consumer Behavior, MarTech Advisor
How Marketers Can Prepare for the GDPR, CMS Wire
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
8 Best Practices for Brands Using Instagram Stories, Tubular Insights
Blocking Ads from Pages that Repeatedly Share False News, Facebook Newsroom
Video
Amazon’s social media “Influencers” program opens up to YouTube stars, TechCrunch
Selling With Video: YouTube and Facebook Video Marketing, Social Media Examiner
Upload Video to Google Maps Listings – New Google Local Feature, Blumenthals
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