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Marketing Day: EBay Turns 20, New YouTube Data & Engagement Vs. Monetization

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. EBay Celebrates 20th Anniversary With “20 Days Of Deals” Promotion & Major Update To Mobile Apps Sep 8, 2015 by Amy Gesenhues Launched in 1995, the online marketplace now includes 25 million sellers, 157 million buyers and more than 800 million product listings.

  2. YouTube Reportedly Prepping For Independent Viewability Measurement Sep 8, 2015 by Ginny Marvin A report by the Financial Times cites advertiser pressure for the move.

  3. A New Definition For Marketing: Lessons From MyFitnessPal Sep 8, 2015 by Sanjay Dholakia Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels.

  4. 4 Reasons Brands Should Sell Directly To Consumers Online Sep 8, 2015 by David Rekuc A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started.

  5. 4 Characteristics Of A Contextually-Aware Email Marketing System Sep 8, 2015 by Chad White Are you looking to create more relevant emails? Columnist Chad White lays out key elements of an email marketing system that tailors your message more closely to your audience.

  6. Engagement Vs. Monetization: How Small Media Companies Can Walk The Fine Line Sep 7, 2015 by Keith Fagan Columnist Keith Fagan offers some steps to help independent publishers benefit from the growing trends of engagement and viewability.

  7. Final Agenda For MarTech Europe Is Up. Register Now! Sep 7, 2015 by Marketing Land Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to optimise the investment.

  8. Factual Announces Deals With Apple And Facebook For Improved Location Data Sep 4, 2015 by Greg Sterling Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile.

  9. Bing Pushes Microsoft’s Edge Browser When People Search For “Chrome” Or “Firefox” Sep 4, 2015 by Danny Sullivan Tactic of using search for self-promotion is common, but it could hurt Microsoft’s case that Google shouldn’t favor its own products in Google search.

  10. Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base Sep 4, 2015 by Pamela Parker The American arm of the Dutch brewer hopes the social media sampling effort gets its iconic green bottles in some new hands.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

  1. 5 businesses that benefit from data science, www.mobilecommercedaily.com

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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