Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
E-Commerce Platform Granify Lands $7 Million Series A Funding Peter Thiel’s Valar Ventures leads funding of Edmonton-based e-commerce conversion platform.
EBay’s New Promoted Listings Ads: Sellers Pay Only When Users Buy Ads allow sellers to promote relevant products in eBay search results.
How To Use Partnerships To Accelerate Your Content Marketing Initiatives Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge.
5 Trends That Signal The Extinction Of Organic Search Results As Google’s Knowledge Graph improves, organic-less search results pages are becoming a distinct possibility, believes columnist Daniel Cristo.
What Every CMO Should Know About Marketing Automation Marketing automation is more than a tool for sending emails and storing leads. Columnist Mary Wallace explains why it’s a key component of your strategy.
Cortana For Android, iOS Coming Very Soon, Windows 10 To Sync With iPhones, Android Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync and make content available across all devices simultaneously.
Rise Above The Noise With Advanced Social Media Sharing Tactics How do you cut through the deluge to get seen by the right audience? Columnist Jordan Kasteler shares his top 18 social sharing strategies.
To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement What better way to motivate youth to move than to reward them with exclusive access to unreleased tracks from popular musicians?
Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID) What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
3 Ways to Compromise Mobile Data, www.cmswire.com
High-Potential Marketers Lead with Data, www.martechadvisor.com
Travel is Trending: 5 Data-Driven Marketing Tips, www.wordstream.com
Why Data-Driven Marketing is a Bad Idea, www.convinceandconvert.com
With so much data, why do brands still talk about broad segments like Millennials and Baby Boomers?, econsultancy.com
Blogs & Blogging
27 Killer Strategies for Brainstorming Blog Post Ideas, www.jeffbullas.com
3 Things to Learn from the World’s 3 Most Popular Blogs, contentmarketinginstitute.com
Four Blogging Tools to Make your Content Go Further, www.problogger.net
How to Turn Your Blog into an Unstoppable Sales Machine, www.blogtyrant.com
How Your Business Can Tell Its Story With Blogging, mackcollier.com
Business Issues
Expedia sells stake in Chinese travel firm eLong to China-based Ctrip for $671 million, www.geekwire.com
Google patents creepy smart toys that interact with kids, www.engadget.com
Sprint Names Kevin Crull CMO, adage.com
Tim Cook’s memo to employees on changes in Apple’s design department, 9to5mac.com
Content Marketing
5 Basics to Having Your Post go Viral, www.problogger.net
5 Content Marketing Ideas for June 2015, www.practicalecommerce.com
8 Effective Content Ideation Methods, www.koozai.com
Content Marketing Secret: Tell Customers What to Expect, smallbiztrends.com
How The Onion Gets People to Read Sponsored Content, adage.com
How to Create Content That Your VIPs Will Love to Share, blog.bufferapp.com
How To Work with Subject Matter Experts In A B2B Content Marketing Program, www.komarketingassociates.com
Keep Content Flowing With This Easy Agile Marketing Tool, contentmarketinginstitute.com
Stop Using The Same Headline, www.ppchero.com
Taking Stock of Your Content Marketing Approach, www.compukol.com
Conversion Optimization
7 Ways to Win Conversions from Millennials, blog.crazyegg.com
The Xanax-Free Approach to Relieving Anxiety on Your Landing Page, unbounce.com
Copywriting, Design & Usability
5 Tools for Testing Your WordPress Site’s Performance and Speed, www.wpexplorer.com
Designing For Explicit Choice, www.smashingmagazine.com
How to Spot a Typo at Nine Yards, www.distilled.net
How to Write a Sales Page That Succeeds, www.convinceandconvert.com
Responsive Design Helps Your Mobile Marketing, blog.marketo.com
The Challenge for Writers of Web Content, www.cmswire.com
The science behind Netflix’s first major redesign in four years, www.theverge.com
Domaining
Numeric Domain Market On Fire, dotweekly.com
The Co-Founder Of Minds + Machines Fred Krueger Is Leaving The Company, www.thedomains.com
E-Commerce
Alibaba and Amazon: then and now, www.internetretailer.com
Amazon has quietly changed the way it pays tax in Europe, qz.com
Amazon Targets Etsy With “Handmade” Marketplace, www.wsj.com
PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, techcrunch.com
Use Pinterest Analytics to Increase Visits to Your Retail Website, www.verticalresponse.com
Email Marketing
5 Experts Give You Their Triggered Campaign Advice, www.emailmonday.com
An Aging Instagram Tries To Win Us Back With Email, techcrunch.com
Master Your Email Marketing Campaign, www.martechadvisor.com
Only 50% of Email Marketers Like Their ESPs, blog.movableink.com
Publishers are treating email newsletters as a platform of its own, digiday.com
The Best Welcome Email I Ever Received, blog.returnpath.com
General Internet Marketing
13 Things That Make Millennials A Digital-First Audience, www.adknowledge.com
How to Track the Effectiveness of Marketing Campaigns, blog.kissmetrics.com
Is Influencer Marketing a Trendy or Smart Strategy?, smallbiztrends.com
The Right CMO: Issues and Remedies, www.martechadvisor.com
MarTech
2015 to See Increased Data and Tech Convergence across Marketing, thedma.org
4 topologies of integrated marketing technology stacks, chiefmartec.com
As the C-Suite Becomes More Digital, CMOs Must Align, www.webanalyticsworld.net
Digital Marketing Technologists Tackle Data, Content and Commerce Collision, adexchanger.com
Digital Transformation: Your Key to Survival, www.cmswire.com
The Ad Tech And Mar Tech Convergence Accelerates, adexchanger.com
Mobile/Local Marketing
An Exclusive Early Look At The New Google Photos App, www.androidpolice.com
Americans are Paying Cash for these Top 10 Most Used Apps, blog.similarweb.com
Is app-free mobile loyalty the way of the future?, www.mobilecommercedaily.com
Periscope on Android is LIVE, medium.com
The State of Mobile Commerce Across The Globe, www.getelastic.com
Amazon Has a House Party, and Your Local Business Needs an Invite, www.searchinfluence.com
Social Media
“Taking Your Brand From the Bench to the Playing Field” on Social Media, smallbiztrends.com
6 Facebook Management Tools To Manage Your Daily Activities, www.razorsocial.com
6 Unique Ways to Target Your Facebook Ads, www.socialmediaexaminer.com
7 Ways to Build an Engaged Instagram Following, www.socialmediaexaminer.com
As Social Media Gets More Visual, It’s Gotten More Invisible, adage.com
Ask These Questions to a Social Media Agency Before You Hire Them, www.martechadvisor.com
Boost Your Social Media Engagement With These Tips, www.ducttapemarketing.com
Facebook begins adding critics’ reviews to restaurant pages, www.theverge.com
Facebook Extends AMBER Alerts to Canada, www.adweek.com
Find Your Actionable Social Media Strategy, www.searchenginejournal.com
Global Telecoms need to adopt Twitter’s new Direct Messaging, www.conversocial.com
How to be a Great Brand Storyteller on Twitter, www.adweek.com
Mastering LinkedIn, The Personal Branding Epicenter of the Internet, blog.kissmetrics.com
The 6 Rules for #DataDriven Social Marketers, www.socialbakers.com
The BuzzFeed Economy and the Chase for Social Proof, dannybrown.me
The Most Effective Social Networks for Marketing a Business in 2015, www.marketingprofs.com
What Is Facebook Business Manager?, www.portent.com
Why You Need a Social Media Calendar, www.searchenginejournal.com
Why You Should Get Serious About Social Media Automation, www.jeffbullas.com
Video
13 Solutions for Sharing Video, www.practicalecommerce.com
Multiscreen Video Ad Campaigns the Norm in Australia, www.emarketer.com
Snapchat says its 100 million users are watching 2 billion mobile videos a day, qz.com
Spotify’s Tricky Pivot: Getting Passive Audio Listeners to Actively Watch Video, blogs.wsj.com
What Live Streaming Means for Small Business, blogs.constantcontact.com
YouTube marketing strategy a top priority for social media marketers, www.convinceandconvert.com
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