May 6, 20145 min read

Marketing Day: Eat24 Happy Off Facebook, Google Buys Adometry, Facebook Aims For Small Biz

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle’s Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a unified Modern Marketing platform with integrated cross-channel marketing, content […]
Google Asks Appeals Court To Toss Out AdWords Patent Infringement Verdict Today Google made oral arguments in the U.S. appeals court overturn the $30.5 million, plus royalties, verdict awarded to patent-holding company Vringo Inc. in 2012. Vringo won the case (I/P Engine Inc. v. AOL Inc., 14-1233) in which it claimed the filtering technology used in Google’s AdWords system to determine where ads appear in the […]
One Month Later, Eat24 Stands By Its Breakup With Facebook Eat24 has no regrets about quitting Facebook. One month after the company’s Dear John letter to the social network went viral, Eat24 says its digital marketing results are stronger than ever. In fact, “App installs from the week following our breakup letter totaled 1.75x more than we got from all our 2013 paid Facebook ad […]
Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach Last year, FCB Brazil developed a magazine insert for Nivea which had solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach. It was an interesting entry into the ever growing product development avenues many agencies are […]
Google Snags Attribution Firm Adometry To Beef Up Google Analytics Premium Today, Google announced it is acquiring marketing analytics and attribution platform, Adometry. “Google Analytics Premium and its hundreds of customers, will now have an additional set of tools to accomplish their business and marketing goals,” said Paul Muret, VP of engineering for Google Analytics. The Austin-based firm will continue to operate independently for the short […]
Study: Marketers’ Roles Are Changing. What They Need To Succeed Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting as a result of new technology and trends, marketers need to keep up. They need to keep themselves relevant in order to keep their brands relevant, too. It seems that marketers today are eager […]
Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced Year after year, Search Engine Land’s SMX Advanced keynotes deliver first-hand insights. This year is no exception. Google’s Matt Cutts takes questions from you, the audience, in his “You&A” keynote, moderated by SMX’s own Danny Sullivan. Bring your toughest questions and don’t miss this SMX Advanced tradition! Is the future of search never having to […]
Facebook Headlines Small Biz “Bootcamp” Summer Roadshow Facebook is launching a five-city summer tour to help educate small business owners about the platform and its advertising options. It’s called “Facebook Fit” (bootcamp for small business). The half-day seminars will also feature presentations from Legal Zoom, Intuit (QuickBooks) and Square. Part of the day will be devoted to Facebook education and Q&A. There […]
Does Facebook Have A Teenager Problem? Does Google Have A Mobile Problem? Teenagers are leaving Facebook, apparently in droves. I found one study that suggested a stunning three million teens had left Facebook in just three years. In related news, the growth of Google desktop search is slowing and is being replaced by mobile activity. At least some of this mobile activity comes from mobile app usage, […]
Google Wallet Coming To Glass To Enable “Send Money” Via Voice Command According to a source who spoke with TechCrunch, Google Wallet is coming to Google Glass. The idea is to enable users to send money to friends, family and others through Glass-based voice commands. Last year at the Google developer conference, I/O, the company introduced the ability to send money through Gmail. It’s a simple, almost […]
ExactTarget Marketing Cloud Launches Social Studio, A New Enterprise-Level Platform Saleforce’s ExactTarget Marketing Cloud, the super group of social media marketing providers, today announced the launch of new social dashboard, Social Studio. A product of Buddy Media and Radian6, social publishing and analytics companies that Salesforce acquired in 2012 and 2011, respectively, Social Studio is being billed by Salesforce as the Swiss Army knife of […]