Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing.
Focus on these 5 areas to deliver big results in e-commerce SEO Jun 6, 2017 by Brian Patterson Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.
People-based measurement is the new black Jun 6, 2017 by Jordan Elkind Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
95% of online shoppers say a positive return experience drives loyalty [Report] Jun 6, 2017 by Amy Gesenhues Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process.
Revcontent takes first step in its new ‘Truth Initiative’ Jun 6, 2017 by Barry Levine The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.
How to grow your email marketing list without resorting to shortcuts Jun 6, 2017 by Scott Heimes How can you grow your email list — without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase your email subscriber base.
Report: 67% of US marketers have paid to promote video on Facebook in past year Jun 6, 2017 by Tamar Weinberg A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.
Pinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Times Jun 6, 2017 by Tim Peterson Pinterest will run billboards in Times Square, ads on Facebook and Instagram and branded content on Mic’s and The New York Times’s sites.
Snap acquires Placed to better measure in-app ads to in-store sales Jun 5, 2017 by Tim Peterson Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
Grow Customer Lifetime Value with People-Based Search Marketing Jun 5, 2017 by Digital Marketing Depot Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad.
Apple introduces HomePod: A premium speaker with Siri Jun 5, 2017 by Greg Sterling The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality and privacy features.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
How to Create Tons of Good Marketing Content, MarketingProfs
The Best Content Marketing of May, Contently
The Future Model for Content Marketing and Media Are Identical, Content Marketing Institute
UGC: How to Use Customer Reviews in Your Content Marketing Strategy, MarketingProfs
Copywriting, Design & Usability
3 Advanced Ways to Craft Better Sentences, Copyblogger
3 Steps To A Better Classifieds Website, The Blog Herald
The “Traveler” Rules of WordPress Plugin Management, Problogger
Display & Contextual Advertising
E-Commerce
Email Marketing
General Internet Marketing
5 of the Best Marketing Strategies You Haven’t Tried, Constant Contact
Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’, Digiday
How Executive Branding Can Help Your B2B Marketing Efforts, KoMarketing
Which Industries Spend the Most on Digital Advertising and Why?, eMarketer
Internet Marketing Industry
MarTech
What’s Sexier Than Machine Learning? Not Much, My Friends, The AdStage Blog
Mobile/Local Marketing
Reputation Management
Social Media
11 Companies That Are Killing It with Their Digital Marketing Campaigns, Convince and Convert
3 Ways to Add Facebook Live to Your Marketing Strategy, Social Media Examiner
6 Social Media Tactics for Nonprofits, Simply Measured
B2B & B2C Social Media Marketing Trends: Top Networks & Paid Channels, MarketingProfs
How Many Times Have Your Friends Liked Your Facebook Posts?, Adweek
Welcome to the Age of Snapchat, Adweek
Write a LinkedIn Message that Will Get a Response, Official LinkedIn Blog
Video
50 Facebook Live Best Practices for Stunning Streams, Small Biz Trends
Brut Shares How They Went From 0 to 80 Million Monthly Video Views In Just Six Months, Facebook Media
How NBC News cut video load times to under 3 seconds, Digiday
Making Facebook Live More Accessible With Closed Captions, Facebook Newsroom
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