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Marketing Day: Driving mobile purchases, Facebook measurement errors FAQ & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Video Marketing 2017: What You Need to Know Dec 13, 2016 by Digital Marketing Depot Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video.

  2. How Google may be slowing down AMP by not using direct links to publishers Dec 13, 2016 by Danny Sullivan What’s in a name? A URL that’s not the publisher’s may not smell as sweet, when it comes to AMP.

  3. How to drive mobile purchases this holiday season Dec 13, 2016 by Stefan Benndorf The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.

  4. MarTech Landscape: What are those DAM systems? Dec 13, 2016 by Barry Levine They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files.

  5. IAB begins to address messaging segment with report, standards development Dec 13, 2016 by Greg Sterling Trade body formally enters the messaging fray with new working group and a promise of future guidance.

  6. Selling your agency, Part 5: The transition Dec 13, 2016 by David Rodnitzky Once your acquisition is signed, what’s next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner.

  7. FAQ: Everything Facebook has admitted about its measurement errors Dec 13, 2016 by Tim Peterson We’ve made a list because Facebook has had to check its math more than twice.

  8. Reimagine channel economics with a new vision for partner marketing Dec 12, 2016 by Digital Marketing Depot Every business leader knows that the keys to financial success are simple: efficient processes and tight controls on spending. But if your marketing strategy includes Channel Partners, you know that “simple” and “controlled” are two words that don’t get used very often.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. #SocialTrends2017: What to Expect in the New Year, www.emarketer.com

  2. 7 Ways to Add Variety to Your Twitter Marketing, www.socialmediaexaminer.com

  3. A Primer On Facebook Remarketing, www.ppchero.com

  4. Facebook Moments Comes to Desktop (Sort of), www.adweek.com

  5. How B2B Marketers Should Use LinkedIn Sponsored InMail, blog.adstage.io

  6. How to Go International on Facebook (Facebook Global Pages), ignitevisibility.com

  7. How to Track Facebook Conversions After February 2017, www.socialmediaexaminer.com

  8. Instagram Live Has Arrived. Here’s What to Do with It., simplymeasured.com

  9. Instagram Marketing: Strategies for Growing Your Instagram Account, blog.bufferapp.com

  10. Pinterest Reviews: Have You “Tried It” Yet?, www.verticalresponse.com

  11. Shoppable Instagram Ads, www.goinflow.com

  12. Snapchat rolls out Groups, letting you chat with up to 16 friends at once, venturebeat.com

  13. The Big Question We All Need to Ask Ourselves About Twitter in 2017, www.socialmediaexplorer.com

  14. The Challenges of Using Facebook’s Canvas, www.adweek.com

  15. The Pinterest 100: The top ideas to try in 2017, blog.pinterest.com

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