Marketing Day: Domain Survey From ICANN, Google Blames Declining CPCs On YouTube & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. 46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey] ICANN-sponsored survey reveals that legacy domains like .com have more than double the awareness of new extensions like .email and .club.

2. Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time Google executive explains that YouTube has been the cause of negative CPC growth long before last quarter.

3. Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics Metrics aim to capture ad impact along the customer journey.

4. Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability Brands can choose their own tool to verify viewability and fraud rates.

5. Google’s European President Brittin Undertakes New Charm Offensive Google seems to be striking a more humble and conciliatory tone in Europe — out of necessity.

6. This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site The French fashion brand’s “lookbook” lets you interact with a group of male models using a tennis ball on the screen.

7. How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices.

8. The Cost Of Keeping A Brand Advocate Onboard And Engaged Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates

2. Bing Ads Account Home Page Gets A Total Refresh

3. Search In Pics: Matt Cutts At Google I/O, Google Maps Bus & Android Bush

4. AdWords MCCs Get Cross-Account Campaign Management & Reporting

5. Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working

Online Marketing News From Around The Web:

Blogs & Blogging

1. 9 Ways to Get More Traffic from Guest Blogging, www.convinceandconvert.com

2. How a Blog Launched a Movement, www.socialmediaexaminer.com

3. How to Use Your Blog to Connect With Your Audience, www.blogherald.com

4. How To Write High Impact Blog Posts, www.searchenginepeople.com

Content Marketing

1. 10 Questions You Need to Ask Your Next Content Marketing Vendor, contently.com

2. 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company, contently.com

3. 8 Content Marketing Mistakes to Avoid, www.cmswire.com

4. 8 Nonobvious Tips to Promote Your Content, contentmarketinginstitute.com

5. How to Use Visual Content to Drive Traffic, Shares and Sales, www.amyporterfield.com

Conversion Optimization

1. 10 Fill-In-The-Blank Headlines That Convert, blog.crazyegg.com

Copywriting, Design & Usability

1. 5 User-Centered Design Principles From Top Tech Companies, www.usertesting.com

2. Effective Logo Design, Part 1: Symbols, Metaphors, Intuition, www.smashingmagazine.com

3. Why Responsive Design is More Important Than Ever, www.convinceandconvert.com

Domaining

1. Are new gTLD registries ripping off brands with unfair sunrise fees?, domainincite.com

2. New gTLD trade group launches, domainincite.com

3. Should I Use Relative or Absolute URLs?, moz.com

4. This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In, www.adweek.com

E-Commerce

1. 6 Ways to Create Product Descriptions That Destroy Sales, blog.kissmetrics.com

2. Eliminate Checkout Frustration with Custom Error Messages, www.practicalecommerce.com

Email Marketing

1. 5 things to Keep in Mind in your Email Marketing Strategy, www.martechadvisor.com

2. 50 Summer Subject Lines + Tips to Write Sunny Subject Lines, www.verticalresponse.com

3. How to use Lightbox Forms the right way to capture more emails, myemma.com

4. Re-Engage Your Customers with Reactivation Campaigns!, blog.marketo.com

5. Steps to Mitigate Email Risk, www.cmswire.com

6. Why You Should Turn Your Social Media Fans and Followers Into Email Subscribers, www.marketingprofs.com

General Internet Marketin

1. 5 Digital Marketing Trends That Will Disrupt Your Business, www.jeffbullas.com

2. Cross Channel And Multichannel: Fraternal, Not Identical, Twins, adexchanger.com

3. Investing in Testing? These Traps Can Cost You Dearly, blog.returnpath.com

4. Is online advertising soon going to look like Wall Street?, econsultancy.com

Internet Marketing Industry

1. Komoona Wants To Reroute All RTB Demand To One Platform, www.mediapost.com

2. Wayin Study: Marketers Leveraging Real-Time Marketing See Positive Revenue ROI, www.prweb.com

3. New Facebook Ads Tool for Small Business Marketers: Pagemodo Ads, www.webs.com

4. SlimCut Media launches iPhone outstream video ads, www.slimcutmedia.com

5. SoMedia Offers Free Video Ads to Facebook Advertisers and Launches Video Ad Production Program, corporate.somedia.net

6. Viewster and AerServ partner to boost mobile business, www.thedrum.com

Mobile/Local Marketing

1. Google is betting its app store will be a ticket back into China, qz.com

2. In ‘year of Apple Pay’, many top retailers remain skeptical, www.reuters.com

3. Tablets Lose Their Luster at This Year’s Computex Trade Show, blogs.wsj.com

4. Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local, streetfightmag.com

5. You Must Build A Boat Sails Onto iOS, Android, www.adweek.com

Social Media

1. 2015 Pinterest Stats, www.getelastic.com

2. 4 Must-Haves in your Social Media Crisis Management Plan, www.martechadvisor.com

3. 5 Tips for Ending Your Social Strategy Struggles, simplymeasured.com

4. 6 Free Social Media Tools for Startups, www.ducttapemarketing.com

5. Coke’s New Twitter Ads Call Out Viewers by Name, www.adweek.com

6. Facebook Instant Articles and Publishing’s Distributed Future, www.cmswire.com

7. Facebook Messenger Users Can Now Send Maps to Share Locations, www.adweek.com

8. How a new retail brand crowdsourced its social campaign, digiday.com

9. How Panasonic USA Boosted Twitter Engagement by 457% in One Day, simplymeasured.com

10. Improving Your Facebook Reach, blog.kissmetrics.com

11. Marketers Still Struggle to Measure Social ROI, www.adweek.com

12. Mercedes-Benz: Ahead Of The Innovation Curve On Social, www.socialbakers.com

13. The Different Facebook Bid Types and When to Use Them, 3qdigital.com

14. The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials, www.marketingprofs.com

Video

1. Apple now dominates consumer digital video viewing, says new Adobe report, thenextweb.com

2. Here’s Why Mobile Video Is Confusing and Scares Advertisers, www.adweek.com

3. How to Add Tags to Multiple YouTube Videos in Video Manager, www.reelseo.com

4. Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma, www.mobilecommercedaily.com

5. The Completion Rate Is Still A Viable Video Performance Metric, adexchanger.com