Fahad H
- May 2, 2016
- 4 min read

Marketing Day: Digital video, Yahoo CEO & vertical ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The #1 reason why position #1 doesn’t matter May 2, 2016 by Rachel Lindteigen As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.
Maximizing your mobile impact May 2, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.
Digital video to become “more important than TV,” creative best practices emerging May 2, 2016 by Greg Sterling IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what’s working.
Facing Facebook, Google and Amazon, brands pool their data May 2, 2016 by Barry Levine Sharing data in co-operatives is becoming a way for the non-giants to survive.
Vertical video ads now available programmatically from Virool and Rubicon Project May 2, 2016 by Ginny Marvin The mobile ad units take advantage of the increasing popularity of viewing video without having to turn your phone.
[VIDEO] Marketing Land Live #11: Facebook is printing money, Twitter stock struggling & more May 2, 2016 by Matt McGee In the latest episode of Marketing Land Live, Ginny Marvin, Tim Peterson, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.
Yahoo CEO Marissa Mayer will receive nearly $55 million if terminated May 2, 2016 by Greg Sterling The severance package was probably negotiated when Mayer was hired.
Go ahead and swing at mobile, marketers — even if you miss May 2, 2016 by Merrily McGugan Do you have what it takes to win at mobile? Columnist Merrily McGugan discusses the challenges marketers face with mobile and what you can do to hit a home run.
Show, don’t tell: How to inspire your customers to create and share on-brand user-generated content May 2, 2016 by Wendell Lansford It’s time to get your customers talking about your brand. Columnist Wendell Lansford explains how you can encourage users to share their stories about your business — and grow your sales in the process.
Win a free ticket to SocialPro Conference 2016 in Seattle! May 2, 2016 by Marketing Land Ready to take your social media marketing to the next level? Enter now for an opportunity to attend SocialPro for free! SocialPro is the only social media marketing conference for professional-level paid, earned and owned social media tactics. You only have until midnight (ET) May 15 to enter to win! It’s easy and free to enter, […]