Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Online retail sees continued growth with digital commerce up 14% YoY [Report] Aug 8, 2017 by Amy Gesenhues Salesforce Cloud Commerce’s Q2 2017 shopping index shows growth in nearly every area of the e-commerce landscape.
Facebook looks to clean up Audience Network with higher standard for counting clicks Aug 8, 2017 by Tim Peterson Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
Measuring social traffic effectiveness when conversion is not the goal Aug 8, 2017 by Mark Traphagen What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer.
Crimson Hexagon boosts its visual recognition of social pics Aug 8, 2017 by Barry Levine Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as logos.
Online Marketing News From Around The Web:
Business Issues
Content Marketing
B2B Content Marketing: Planning Better Content Experiences, MarketingProfs
How to Succeed in Retail Content Marketing, Content Marketing Institute
The State of Content Strategy, Contently
E-Commerce
Optimize These 12 Types of Conversions for Ecommerce Success, Practical Ecommerce
Survey: 68% of app users want deals and offers, Retail Dive
The Roadmap to a Trustworthy Ecommerce Site, Multichannel Merchant
Email Marketing
5 Tips to Grow Your Email List With WordPress, Constant Contact Blog
Holiday Email Campaign Performance by Holiday, Offer Type, and Day of Week, MarketingProfs
Twenty Percent of Global Commercial Email Fails to Reach the Inbox, Return Path
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
Expanding the ability to appeal more videos, YouTube Creator Blog
Go LIVE with a friend, Instagram
The Performance of Mobile-first Video on Facebook and Instagram, Facebook for Business
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