Oct 17, 20165 min read

Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

If you’re in the U.S., this marketing data company has a psychology profile on you Oct 17, 2016 by Barry Levine

Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.

DialogTech and LiveRamp join to make calls a display optimization tool Oct 17, 2016 by Greg Sterling Partnership brings call-conversion-based audience targeting to display.
Just launched: Marketing Land’s new MarTech Today website! Oct 17, 2016 by Matt McGee Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
The ins and outs of keyword research Oct 17, 2016 by Amy Bishop When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
What Google’s experimental content podium means for SEO Oct 17, 2016 by Tony Edward What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
[Reminder] Upcoming webcast: Take back control of your content Oct 17, 2016 by Digital Marketing Depot Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder.
What you need to reach the big leagues of local SEO Oct 17, 2016 by Brian Smith Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
Can location make native ads better and more relevant? Oct 17, 2016 by Greg Sterling Placecast says its new location-enabled units outperform conventional native ads.
4 tactics to generate quality leads from social media Oct 17, 2016 by Khalid Saleh Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels.
Viewability is a big part of the journey, but it’s not the destination Oct 17, 2016 by Chris Glushko Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
MarTech Europe is just 2 weeks away. Don’t miss out! Oct 17, 2016 by Marketing Land As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organizations’ technology, marketing and management to serve the evolving customer needs.
Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM Oct 14, 2016 by Barry Levine The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.