Aug 4, 20173 min read

Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Designing content for the mobile-first index Aug 4, 2017 by Patrick Stox Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas.
Top 6 tips for SEO for SaaS Aug 4, 2017 by Janet Driscoll Miller Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
TAG awards 9 adtech companies with “Certified Against Malware” seal Aug 4, 2017 by Ginny Marvin The first set of certified companies have implemented the Trustworthy Accountability Group’s anti-malware guidelines.
Will autonomous vehicles provide the next screens for publishers and advertisers? Aug 4, 2017 by Barry Levine New Forrester report suggests self-driving vehicles could become a new universe of moving living rooms.
Maritz’s first Chief Behavioral Officer is building on ‘nudges’ Aug 4, 2017 by Barry Levine Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices.
Google reportedly pitching publishers on YouTube video player with ad inventory controls Aug 4, 2017 by Ginny Marvin YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more publisher sites.
What Facebook’s (reported) video chat device could mean for its ad business Aug 4, 2017 by Ginny Marvin With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users’ physical worlds.
What should you do with all those ‘Likes’? How to spin social followers into gold Aug 4, 2017 by Tamar Weinberg Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following.