Marketing Day: Designing dashboards, Twitter sticker ads & the end of Blab

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Check out my BIG SMX East Preview. Then register & save! Aug 15, 2016 by Chris Sherman Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend.

2. [WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more Aug 15, 2016 by Matt McGee In this week’s show, our panel talks about Twitter’s ongoing harassment issues, Facebook’s ongoing News Feed tweaks and more.

3. Using popular culture to drive local positioning Aug 15, 2016 by Lydia Jorden Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.

4. Microsoft, Salesforce among first certified companies under US-EU Privacy Shield Aug 15, 2016 by Greg Sterling More than 200 applications pending from US companies.

5. Keyword-driven ASO: a quick primer Aug 15, 2016 by Craig Weinberg Is app discovery a key part of your mobile marketing plan? Columnist Craig Weinberg discusses the ins and outs of selecting the right keywords for app store optimization.

6. Why every digital advertiser should demand transparency Aug 15, 2016 by Ratko Vidakovic What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners.

7. Designing dashboards people will actually use Aug 15, 2016 by Nick Iyengar Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies all the stakeholders within an organization

1. Twitter turns stickers into ads for brands but won’t say how it’s charging for them Aug 15, 2016 by Tim Peterson Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content.

2. Blab shuts down its live video platform Aug 14, 2016 by Matt McGee Co-founder announces shut down of Blab’s website and app with no warning to users, although signs indicated the move was coming.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google adds Export to Report Editor option in AdWords

2. The secret to writing awesome local content

3. ‘Omnichannel’ may never catch on, but it’s the next big thing for local

4. Google will soon report null Quality Scores for new & low-activity keywords

5. Google officially throttling Keyword Planner data for low spending AdWords accounts

Online Marketing News From Around The Web:

Analytics

1. Can We All Stop Beating Around the Bush When We Talk About Data?, adexchanger.com

2. Making Sense of the Mobile Analytics Landscape, www.tune.com

3. Why You Need a New Approach to Managing Data, www.marketingprofs.com

Blogs & Blogging

1. 5 Easy Ways to Incorporate Social Content Into Your Blog, www.searchenginejournal.com

2. Are You Taking Advantage Of These Free WordPress Marketing Plugins?, www.blogherald.com

3. As a Blogger on The Global Internet, What Laws in the World Apply to You?, www.problogger.net

Business Issues

1. EU Looks to Level Regulatory Playing Field With Apps, Telecoms, Wall Street Journal

2. Google is working on a new operating system named Fuchsia, www.theverge.com

3. U.S. Companies Slow to Adopt European Data Transfer Agreement, Wall Street Journal

4. Who does Apple CEO Tim Cook turn to for advice?, qz.com

Content Marketing

1. 5 Magical Tactics for Repurposing B2B Marketing Content, www.toprankblog.com

2. 5 Secrets to Award-Winning Content, contentmarketinginstitute.com

3. 7 Things That Make Your Content More Authoritative, authoritylabs.com

4. 8 Reasons You Should be Creating More Long Form Content, smallbiztrends.com

5. Back to our sponsor? Why publishers struggle to renew native advertising, digiday.com

6. How To Influence Your Buyers Using Content Marketing, www.copypress.com

7. How to Write So Vividly that Readers Fall in Love with Your Ideas, www.copyblogger.com

8. Should You Optimize Content for Google AMP and Facebook Instant Articles?, contentmarketinginstitute.com

9. Why Successful Marketing Today Revolves Around Storytelling, www.searchenginejournal.com

Copywriting, Design & Usability

1. 3 Simple Expanded Text Ad Writing Strategies, www.clixmarketing.com

2. 5 App Design Ideas that are Crucial to Deliver Differentiated User Experience, www.martechadvisor.com

3. Creativity Under The Microscope: Running A UI Design Critique, www.smashingmagazine.com

Domaining

1. Are New gTLD Domain Name Owners Losing Traffic to Dot COM?, Bill Hartzer

2. Perhaps When to Rethink Your Strategy, www.domaininvesting.com

3. Ted Cruz asks DOJ to review .Com pricing, domainnamewire.com

E-Commerce

1. Analysts: Amazon Prime Day a factor in stagnant July retail sales, www.retaildive.com

2. Groupon Works to Win Back Investors, www.wsj.com

3. How to test & optimize your omnichannel customer experience, www.internetretailer.com

4. India’s Retail Ecommerce Sector Is Small but Still Growing, www.emarketer.com

5. Macy’s store reduction reflects retailers’ boundless search for omnichannel, www.mobilecommercedaily.com

Email Marketing

1. Effective Automation and Email tactics to increase webinar attendance, www.emailmonday.com

2. Go for the Email Gold by Using These Winning Strategies, www.marketingprofs.com

3. How to Think Like an Email Spammer, www.practicalecommerce.com

4. What’s Going to Solve the $20B SPAM Problem?, www.cmswire.com

General Internet Marketing

1. 6 Steps to Creating a Successful Cause Marketing Campaign, www.searchenginejournal.com

2. Digital Marketing Terms You Should Know, authoritylabs.com

3. How to Use Archetypes to Create Deeper Customer Connections, www.convinceandconvert.com

4. How to Use Qualitative Research to Expand on Your Marketing Personas, blog.kissmetrics.com

5. IOC Advertisers Underwhelm with Digital Efforts in Early Goings of Olympics, www.merkleinc.com

6. Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?, www.marketingprofs.com

7. Performance pricing fails to catch on in influencer marketing, digiday.com

8. Personalization May be a Tough Nut, But it is Not Impossible to Crack, www.martechadvisor.com

9. Where Are the CMOs (Chief Media Officers)?, adage.com

MarTech

1. 3 or 4 years ago, it would have been taboo to talk about your martech stack, chiefmartec.com

2. Chatbots versus humans: Who builds customer rapport better?, venturebeat.com

3. Do startups and small businesses really need a CTO?, econsultancy.com

4. Five ways Artificial Intelligence can help marketers enhance the customer experience, econsultancy.com

Mobile/Local Marketing

1. 5 trends shaping in-app advertising, www.mobilecommercedaily.com

2. Microsoft Flow, the company’s IFTTT competitor, comes to Android, TechCrunch

3. Proximity Marketing system within hours, www.ducttapemarketing.com

4. Smartphones influence 84% of Millennials shopping in stores, www.mobilecommercedaily.com

5. Why Marketers Must Focus On Data – Far Beyond Location – to Build a Sharper Picture Of Consumers, streetfightmag.com

6. You can now use your fingers to draw all over Microsoft Office for iPhone, techcrunch.com

Social Media

1. With N.F.L. Deal, Twitter Live-Streams Its Ambitions, New York Times

2. 10 Recent Changes Impacting Facebook Advertisers, www.jonloomer.com

3. 25 Words to Drive More Engagement with Your Social Media, www.jeffbullas.com

4. 5 Reasons Why Instagram Will Kill Snapchat, www.adweek.com

5. 5 ways to use Facebook ads to promote your brand and products, www.internetretailer.com

6. 6 Facebook Advertising Tips You Need in Your Life, authoritylabs.com

7. 6 Tools That Will Help You Develop a Unified Visual Brand in Your Social Media Images, blog.crazyegg.com

8. After redesigning Discover, Snapchat finds viewers grow but engagement drops, digiday.com

9. Elvis Presley Lens Launches on Snapchat, www.adweek.com

10. Facebook rolls out code to nullify Adblock Plus’ workaround again, TechCrunch

11. How (and why) to set up Facebook’s new Custom Conversions, 3qdigital.com

12. How to Advertise on LinkedIn Successfully, authoritylabs.com

13. How to Target Your Customers With Social Ads, www.socialmediaexaminer.com

14. Influencers: Instagram Is the Most Engaging Platform, www.adweek.com

15. Publishers Flock to New Instagram Stories, www.wsj.com

16. Rio 2016 Week 1: The Biggest Moments on Facebook and Instagram, media.fb.com

17. Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media, www.marketingprofs.com

18. The Top Dos and Don’ts in Effective Social Media Management, www.searchenginejournal.com

19. Tracker: Ingesting MySQL data at scale – Part 1, engineering.pinterest.com

20. Tweet Productively: Tools to Break Long Text into Tweets Easily, www.internetmarketingninjas.com

21. Why Facebook Is Blocking Ad Blockers, www.emarketer.com

22. Why LinkedIn should kill the resume and replace it with the experience graph, techcrunch.com

23. You don’t need a Google+ profile to post reviews on Play Store anymore, techcrunch.com

Video

1. 3 Ideas for Your First Facebook Live Video, blogs.constantcontact.com

2. 6 Tips for Better Facebook Video Ads, www.socialmediaexaminer.com

3. I lost my favorite YouTube channel because I trusted the internet to keep track of it, www.theverge.com

4. ZeptoLab Launches Om Nom Toons Video Streaming App, www.adweek.com