Sep 17, 20145 min read

Marketing Day: Dentsu Aegis To Acquire Covario, New Facebook App Analytics & Yelp Fined $450K

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook To Users: iOS 8 Update Hasn’t Changed How We Use Your Location Data Facebook and privacy have had a dicey relationship over the years; the issues and worries have been well documented. So with today’s Apple iOS 8 update, the social network is trying to inoculate itself against possible backlash regarding changes to location settings in its iPhone app. It’s not us, Facebook’s product management director Adam Mosseri […]
Dentsu Aegis Network To Acquire Covario’s Content Marketing & Search Agency Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an agreement to acquire Covario’s content marketing and search agency business. Once the acquisition is complete, the San-Diego based search and content marketing firm will operate as iProspect, Dentsu Aegis Network’s global digital performance agency. Jeremy […]
Burt’s Bees Founder To Read #BurtsBeeDay Wishes To Bees During Live Web Event The skin care company’s eponymous founder is curating socially-submitted content in a live web show.
New Facebook App Insights Analytics Tool Offers Deeper Dive Into App Performance Metrics Facebook has released a new app insights analytics tool for developers that helps track an app’s performance and retention by groups. Using the new “Label cohorts” within the updated analytics tool, developers can segment app users to measure factors like revenue or the time spent within the app by different groups. The label cohorts also […]
Yelp Fined $450K By FTC For Collecting Kids’ Registration Info The U.S. FTC announced today that Yelp agreed to pay $450,000 to settle a complaint brought for violations of the Children’s Online Privacy Protection Act (COPPA). The alleged violation involved collection of registration information from minors under the age of 13. COPPA prohibits the collection of personal information of anyone under 13 without verifiable parental […]
Get To Know: Groupon CMO Rich Williams Rich Williams has served as Groupon’s Senior Vice President of Global Marketing and CMO since June 2011. Prior to joining Groupon, Williams ran worldwide marketing and advertising at Amazon. During his career, he spent nearly seven years developing marketing programs and technologies in a variety of leadership roles at Experian. Currently residing in Chicago, Williams […]
The New Shopper Marketing Paradigm, Part 4: Maximizing Online Product Conversion Rate Columnist Jonathan Opdyke continues his retail series; this time, explaining how brands can increase conversion rates for their products on e-commerce sites.
Larger iPhones: How Might They Impact Advertisers? Do the new iPhone screen sizes affect CTR and should marketers be concerned? Contributor Andrew Waber examines what we know about screen sizes and CTR.
U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar] Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media. Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases […]
Study: Email Deliverability Not Getting Any Easier Legit permission-based emailers still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path.