Nov 6, 20145 min read

Marketing Day: Denstu Aegis Acquires Fetch, Mobile Real-Time Bidding & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SPONSOR MESSAGE: Last Minute Guide to Holiday Advertising on Facebook As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook–specific strategy to maximize advertising dollars on the social network. Get this report and learn 4 strategies for retailers to optimize their Facebook ad spend, including deep linking, messaging, and when to spend.
Survey: Locating Stores Is Primary Mobile Shopping Activity As with other holiday related surveys being released almost daily, new consumer data from shopping site Retale (1,000 US adults) argue that consumers will spend more money on shopping this year. And much of that spending will be influenced by mobile. Earlier this week AppLovin projected that 30 percent of Cyber Monday e-commerce transactions would happen via mobile devices. However on Twitter Gian […]
Dentsu Aegis Aquires Fetch To Bolster Mobile Capabilities Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities throughout its businesses. “With consumers increasingly engaging with brands through mobile devices, mobile media has become a critical part of the communication ecosystem and a key driver for business outcomes,” Said Robert Horler, Chief Executive Officer of Northern […]
Beer Brand’s #EmptyPint Social Campaign Offers Free Pint To Those Who Tweet Image Of Empty Pint How do you encourage beer consumers to drink up and have another? Fuller’s social media campaign offers to buy the next round.
The Holiday Advantage: Maturation Of Mobile Real-Time Bidding Columnist Soo Jin Oh discusses this valuable marketing channel that’s coming along just in time for the holidays.
Kik Gives Brands More Auto-Messaging Options With Keywords In Promoted Chats Mobile chat apps are wildly popular, especially with the coveted younger demographic, but their primary one-to-one communication functionality puts them in a hard-to-figure category for many marketers. Waterloo, Ontario-based Kik Messenger is taking a run at this issue by giving brands the means to create individual interaction at scale. In beta testing with about 25 […]
Despite “Do Not Track” Movement, Online Tracking Won’t Go Away [Web Summit] Despite the growing interest in online privacy and the “Do Not Track” movement, one web security CEO says online tracking won’t go away — but it will evolve, and already is. Rami Essaid, CEO at Distil Networks, discussed the future of privacy and online tracking during a solo presentation today at the Web Summit in […]
Looking To Relive The Glory Days Of Social Voting, Delicious Adds Votes Feature In a world where social voting has been cast away, Delicious is looking to buck the trend by adding a new voting feature to its site. Votes and social aggregation were once all the rage with Digg, Reddit, and Mixx ruling the space. Since then, Digg died a horrific death (only to be resurrected without […]