Dec 9, 20135 min read

Marketing Day: December 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Check Out the All New SMX West Agenda – Register Now & Save $300 Search Engine Land’s SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing veteran or just getting started, SMX West agenda has skill level […]
Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content posted on Google+ and turn photos, […]
Tech Leaders Join To Demand “Global Surveillance Reform” Major US tech companies have joined together to urge the US government and the governments of other countries to limit internet-based spying on individuals and to promote new legal frameworks to resolve related international issues. The group is demanding “global government surveillance reform.” The companies are Google, Apple, Microsoft, Facebook, Yahoo, AOL and Twitter. Others […]
Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading […]
Get To Know: Travel Marketing Insider & VP At MMGY Global With more than fifteen years of online marketing communications experience, Robert Patterson leads MMGY Global’s practices in content and social media marketing. Serving as the VP of Content and Social Strategy for MMGY, Robert helps consumers connect with travel brands and each other to inspire and share travel experiences. Prior to MMGY, Robert led digital […]
5 Ways To Evaluate The Quality Of Audience Data The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as opposed to just inventory. We used to buy “audiences” by guessing about the characteristics of the visitors to a particular site or type of site. Now, one can pick and choose individuals by their characteristics […]
Client, Agency, And Vendor Wishlists For Santa Surprise! Here is another one of those holiday wishlist-type articles that seem to be a dime a dozen this time of year. In these writers’ defense, wishlist articles really are the most fun to write, as they are little more than a nicely packaged way of telling other people they suck at something. And, is […]
SpaghettiOs Apologizes For Offensive Pearl Harbor Day Tweet Suffice to say, asking Americans to remember one of the worst attacks on their country by a foreign power by sharing a picture of a giant, smiling piece of pasta waving an American flag probably wasn’t wise. But that’s what SpaghettiOs — the canned spaghetti product from Campbell Soup Company — did on Twitter. Twelve hours […]
Apple Driving Indoor Location Revolution With iBeacons In All Its 254 Stores It’s often the case that a technology percolates for a period of time below the surface before it rises to general visibility. That’s the story of indoor location, which has been around for years but is now gaining momentum — in large part because of moves that Apple is making. In March the company bought […]