Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Earlier I wrote about Google’s new personalized news aggregator/publishing platform Currents. From a user-experience perspective (on the iPad) I gave it a “B,” largely because it was mostly undifferentiated from a slew of other similar apps. I subsequently discovered, however, that Currents is also a smartphone app, which I actually like quite a bit more. […]
Yesterday was a busy tech-news day. While the major news was Twitter’s redesign, Google made a number of announcements as well. Three of them were directed at tablets (or the iPad). The major announcement was Google Currents, which will now go head-to-head with Flipboard, Zite, Taptu, Pulse, AOL Editions and Yahoo Livestand, among others, including […]
The continued push for Google+ integration across all Google products continues. Google created significant enhancements to Gmail that tie in Google+ data for contacts, messages and media. A month ago, Google introduced a new look for Gmail and these Google+ features may have helped to drive the redesign. Here are some of the new functionality: Add […]
Last month when I was speaking at a GetListed.org Local University workshop in New York state, my jaw about hit the ground when Google’s representative introduced Talkbin in her presentation to the 100 or so small business owners in the room. It was the first time that I’d seen or heard Google promoting the mobile […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Deciding on a Niche in Affiliate Marketing, blog.affiliatetip.com
Analytics
Enterprise E-commerce Strategy – Finding Social Media Influencers in Analytics Data, Hugo Guzman
New metrics keep an eye on billboards, CharlotteObserver.com
Blogs & Blogging
How to Get the Best Return on Your Blog, www.problogger.net
Business Issues
Google needs to be open about Google Wallet, analyst says, www.computerworld.com
Conversion Optimization
New Study Proves True In-Store Value of Online Clicks, Yahoo! Advertising Blog
Domaining
Email Marketing
The 6-Step Secret Sauce for Awesome Email Subject Lines, blog.hubspot.com
General Internet Marketing
Leadership Tip: Your Friends Are Your Future, Barry Overstreet
SEM Required Skill Set: Nintendo, Direct Mail, and MS Access, PPC Associates
Web Marketing Roundup: 4 Things I Learned This Week, WordStream
Local Marketing
Hello, world! City badges are coming your way!, Foursquare Blog
Mobile Marketing
StumbleUpon Gets Massive, Mobile-Inspired Redesign, searchenginewatch.com
Search Marketing
I’m Being Outranked by a Spammer – Whiteboard Friday, SEOmoz
PPC Isn’t Just For Ecommerce: Holiday Trends For the Rest of Us, searchenginewatch.com
Reconsideration Requests: The True Turtle Dove, outspokenmedia.com
Redefining Your SEO For Mobile Media, 1stwebdesigner.com
Social Media
Social networking’s salad days are ending, Forrester says, news.cnet.com
The State of Social Marketing 2011 – 2012, Social Media Today
Using the Google+ Ripples Feature to Identify Key Influencers, Social Media Today
11 of the best social media campaigns of 2011 (and what we can learn from them), Econsultancy
A secret weapon for e-commerce sites looking to engage with social influencers, www.hugoguzman.com
Agent Rank: Google’s Internal Klout Score, SEOptimise
Answers to 31 Social Media Questions You’re Too Shy to Ask, blog.hubspot.com
Michele Weldon: Tweet This, Deny That: Social Media and the End of Denial, huffingtonpost.com
The 20 Minute Social Media Professional, Social Media Today
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