Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
In addition to launching brand pages, updating its user interface and tweaking its button set, Twitter has also launched embeddable Tweets — a tool that makes it brain-dead simple to add tweets to any web page without the hassle of making screenshots. As Twitter explains on its developers’ blog: Today, we’re introducing embeddable Tweets, a […]
The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a “much richer canvas,” as Twitter CEO Dick Costolo said earlier today. The new brand profile pages are available to a limited number of companies now but will be rolling out more broadly in the coming […]
Today the familiar light blue ‘tweet’ and ‘follow’ buttons have been updated and de-saturated. This change has been rolled out for all types and sizes of buttons and are automatically updated if you have the buttons installed. The old tweet buttons displayed both the Tweet button and the tweet count in blue: And the new button […]
I spoke with Google representatives at some length last night about the forthcoming Check-in Offers, the unintentional early product “announcement” and some of the confusion around the news. Check-in Offers are an expansion of Google Coupons (renamed Offers) in Google Places. I confirmed with Google that they will be entirely self-provisioned and not sold by […]
“Space City” Houston ranks number one on the Interactive Advertising Bureau’s list of mobile shopping cities, followed by New York, Atlanta, Los Angeles and Dallas-Fort Worth. The industry group looked at mobile phone ownership, the influence of mobile coupons and ownership of mobile retail and social media applications when putting together its rankings. Surprisingly, uber-tech-savvy […]
The Google Analytics team has just announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a way for Google Analytics to centralize social activity from a variety of social networks. Making Social Reports More Comprehensive Earlier this year, Google Analytics launched Social Interaction […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Summit West Tips, www.sarahbundy.com
Analytics
3 last-minute Analytics tips for the holiday season, Google Analytics Blog
Do you need Real-Time Web Analytics?, webanalysis.blogspot.com
Introducing the Google Analytics Core Reporting API, googlecode.blogspot.com
Applications & Portals
Gmail and Contacts get better with Google+, Official Gmail Blog
Google Currents is hot off the press, googlemobile.blogspot.com
Blogs & Blogging
3 Ways a Group Interview Can Boost Your Blog, Search Engine Journal
How to Build Your Blog Subscriber Base: Derek Halpern Tells All, www.flyteblog.com
Business Issues
Content Marketing
What to Look for in Freelance Writers, blog.junta42.com
Conversion Optimization
Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies, blog.kissmetrics.com
Copywriting, Design & Usability
Using Personas to Draw in More Customers, www.marketingwords.com
Clear Indications That It’s Time To Redesign, uxdesign.smashingmagazine.com
Google Circles and Path 2.0: How good UI design cannot fix a broken solution, www.elezea.com
Display & Contextual Advertising
4 Steps To Display Success for EVERY PPC Campaign | PPC Hero, www.ppchero.com
Email Marketing
5 Tips to Improve Email Open Rates, www.toprankblog.com
General Internet Marketing
Marketers Plan to Invest More in Social Media and Email, Marketing Pilgrim
Marketing Tim Tebow Style!, www.marketingprofessor.com
B2B Marketing 2012 Trends Part 2: Campaign and Funnel Automation, www.kwanzoo.com
Online Video Viewing Passes 50% of Total US Population, www.emarketer.com
Small Businesses to Ramp Up Mobile, Social Marketing in 2012, www.marketingprofs.com
Mobile Marketing
The mobile web in numbers, royal.pingdom.com
How to Know When You Should Advertise to Tablet Users, searchenginewatch.com
Study: 40% of October mobile ad campaigns targeted, www.dmnews.com
Search Marketing
Social Media
Facebook Quietly Offering Downstream Conversion Tracking To Its Favorite Advertisers, techcrunch.com
Social Media Statistics of the Day, www.dreamsystemsmedia.com
There is No ROI in Social Media Marketing, www.copyblogger.com
7 Dimensions of Facebook Commerce, www.getelastic.com
A Look at Social Login and Social Sharing Trends Across the Web, www.janrain.com
Editorial calendars for social media marketing, www.smartinsights.com
Explaining social media ROI… AGAIN. And again. And again., thebrandbuilder.wordpress.com
Google+ – Making photo tagging easier with Find My Face, plus.google.com
Google+ Introduces Automatic Face Recognition To Photo Tagging (But It’s Completely Opt-In), TechCrunch
Klout rants are becoming a cottage industry, www.businessesgrow.com
Marissa Mayer at LeWeb: Google+ Was a Pleasant Surprise, siliconfilter.com
Top Trends of 2011: The Social Network Battle, www.readwriteweb.com
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