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Writer's pictureFahad H

Marketing Day: December 8, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

In addition to launching brand pages, updating its user interface and tweaking its button set, Twitter has also launched embeddable Tweets — a tool that makes it brain-dead simple to add tweets to any web page without the hassle of making screenshots. As Twitter explains on its developers’ blog: Today, we’re introducing embeddable Tweets, a […]

The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a “much richer canvas,” as Twitter CEO Dick Costolo said earlier today. The new brand profile pages are available to a limited number of companies now but will be rolling out more broadly in the coming […]

Today the familiar light blue ‘tweet’ and ‘follow’ buttons have been updated and de-saturated. This change has been rolled out for all types and sizes of buttons and are automatically updated if you have the buttons installed. The old tweet buttons displayed both the Tweet button and the tweet count in blue: And the new button […]

I spoke with Google representatives at some length last night about the forthcoming Check-in Offers, the unintentional early product “announcement” and some of the confusion around the news. Check-in Offers are an expansion of Google Coupons (renamed Offers) in Google Places. I confirmed with Google that they will be entirely self-provisioned and not sold by […]

“Space City” Houston ranks number one on the Interactive Advertising Bureau’s list of mobile shopping cities, followed by New York, Atlanta, Los Angeles and Dallas-Fort Worth. The industry group looked at mobile phone ownership, the influence of mobile coupons and ownership of mobile retail and social media applications when putting together its rankings. Surprisingly, uber-tech-savvy […]

The Google Analytics team has just announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a way for Google Analytics to centralize social activity from a variety of social networks. Making Social Reports More Comprehensive Earlier this year, Google Analytics launched Social Interaction […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

  1. Affiliate Summit West Tips, www.sarahbundy.com

Analytics

Applications & Portals

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Mobile Marketing

Search Marketing

Social Media

  1. Facebook Quietly Offering Downstream Conversion Tracking To Its Favorite Advertisers, techcrunch.com

  2. Social Media Statistics of the Day, www.dreamsystemsmedia.com

  3. There is No ROI in Social Media Marketing, www.copyblogger.com

  4. 7 Dimensions of Facebook Commerce, www.getelastic.com

  5. A Look at Social Login and Social Sharing Trends Across the Web, www.janrain.com

  6. Editorial calendars for social media marketing, www.smartinsights.com

  7. Explaining social media ROI… AGAIN. And again. And again., thebrandbuilder.wordpress.com

  8. Google+ – Making photo tagging easier with Find My Face, plus.google.com

  9. Google+ Introduces Automatic Face Recognition To Photo Tagging (But It’s Completely Opt-In), TechCrunch

  10. Klout rants are becoming a cottage industry, www.businessesgrow.com

  11. Marissa Mayer at LeWeb: Google+ Was a Pleasant Surprise, siliconfilter.com

  12. Top Trends of 2011: The Social Network Battle, www.readwriteweb.com

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