Dec 7, 20123 min read

Marketing Day: December 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing Biz: Know When To Hold ‘Em, Know When To Fold ‘Em

The week in marketing was a bit like a game of poker or a chicken. Companies are playing their cards and seeing who will blink first. Instagram cut off support for Twitter Cards. Facebook is negotiating with Microsoft for Atlas. Raven Tools decided to drop features to comply with Google AdWords API terms and conditions. […]

See What’s Trending Where: Twitter Trends For 200 Global Locations

Have you ever wanted to see Twitter trends for a certain location? Well, now you can see them for 200 locations total. This week Twitter announced the ability to see trends for more locations. This new feature allows a Twitter user to switch locations and see trending topics in that area. “Today, we’re bringing Trends […]

Pulling The Pin On Spam: Pinterest Begins Permanently Deleting Spammers

With its incredible rise to popularity, Pinterest has become a big target for spammers. New systems have been implemented to help identify and report spam. The Pinterest quality team has been busy analyzing report data and are now making a move to ban these fraudulent Pinners — forever. The bans will be “removed for good.” […]

Multi-Channel Marketing: Working With Affiliates And Resellers

For software and consumer technology companies, working with affiliates and resellers can quickly become a cross-channel tug-o-war if there’s not a clear multi-channel marketing strategy for both channel partner programs. Having a game plan for both channels will ensure partners are participating in the program best suited for their business while minimizing cannibalization and channel […]

Prepare For Party Check-ins As Events Make Their Way To Foursquare

Business owners can now get granular with Foursquare’s new events feature. Instead of simply tracking location check-ins, a new events feature will allow users to check-in to a specific event at the given location. From wine tastings to parties, trivia to book signings, the events feature will let business (and customers) track specific participation in […]

Google Apps For Business Drops Free Version

Google announced they have dropped the free version of Google Apps For Business. Previously, Google Apps for Business had two versions: (1) A free version that mimicked the same feature set and size requirements of a free Gmail account. (2) A paid version with larger storage, better support and more features. Now, Google Apps for […]

Live Blog: Google’s Vic Gundotra At SMX Social Media Marketing

Our SMX Social Media Marketing conference is winding down today and the final event on the agenda is a keynote conversation involving Vic Gundotra, the Senior VP of Engineering for Google+, and our own Editor-in-Chief, Danny Sullivan. No doubt the discussion today will cover today’s Google+ adoption/activity statistics, along with plenty of other topics related […]

Facebook Hits 13 Million Page Mark With 40% Local Page Growth This Year

Simply put, Facebook is big for small & medium businesses. At this week’s BIA/Kelsey’s Interactive Local Media show, Facebook’s Director Of Global SMB Markets, Dan Levy, released update numbers around Facebook Page & ad adoption. The numbers showed explosive growth in the SMB field. Included in the numbers was the confirmation that Facebook has eclipsed the 13 million Page […]