Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Yelp’s new iPhone app update makes it easier for users to edit and add business listings. According to Yelp’s blog post, the company’s latest iPhone app update gives users the option to: edit business information like Name, Category, Hours, Address and Map information (and even answer the question, “Permanently closed?”) add new businesses to Yelp […]
In mid-September, Facebook announced the “subscribe” feature that allowed people subscribed to personal page to receive every post from those pages. Now, a subscribe button for personal pages is coming to support this further. Joanna Shields — vice president and managing director for Facebook Europe, Middle East and Africa — announced this information today at Le Web. […]
Day two — the final day — of the SMX Social Media Marketing conference is in the books. Here are links to the session recaps and live blog articles that we’ve found around the web from the conference, including some from day one that weren’t published in time to be included in yesterday’s recap. Free […]
Today Twitter announced the Top Tweets per Second in 2011, part of its ongoing Year In Review. Back in October we complied a list at Search Engine Land, which is strikingly still similar. The top Twitter events displayed in “tweets per second” (or TPS) for 2011 were: 8,868 TPS: MTV Video Awards (Beyonce announces pregnancy) – August […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Case Study: How Campbell Makes Up to $10K/m in the Forex Niche, www.viperchill.com
Analytics
Analytics BS: 3 Questions to Spot It, smartdatacollective.com
Learn More About Your Traffic: How to use UTM parameters in Google Analytics 5, blog.kissmetrics.com
Blogs & Blogging
Crystal Cox, Oregon Blogger, Isn’t a Journalist, Concludes U.S. Court–Imposes $2.5 Million Judgement on Her, blogs.seattleweekly.com
The Best Higher Education Marketing Blogs, www.verticalmeasures.com
Why you should consider a summary newsletter, www.whatcounts.com
Business Issues
Content Marketing
Content Cycles – Make your Business Famous by Reinventing the Wheel, www.distilled.net
Content Marketing Hurdles Are Significant But Not Insurmountable, www.marketingpilgrim.com
Content Marketing: It’s That Easy!, community.constantcontact.com
Conversion Optimization
45 Awesome Posts on A/B, Multivariate, and Usability Testing | Unbounce, unbounce.com
How to Know Which Plugins are Killing Your Site�s Performance, www.problogger.net
Copywriting, Design & Usability
45 Awesome Posts on A/B, Multivariate, and Usability Testing, unbounce.com
5 Sketching Secrets of Leonardo Da Vinci, uxmag.com
Ancient Wisdom for User Experience Web Design and Online Marketing, www.searchenginepeople.com
Proving Trust on the Web, www.seomoz.org
Display & Contextual Advertising
Infographic: 7 tips for smarter ads, blogs.imediaconnection.com
Domaining
ICANN’s gTLD Program: Unnecessary Domain War?, smallbiztrends.com
Email Marketing
Will Email Marketing Be Dead In 2012? A Sales Guru Gives His 5 Predictions, smallbiztechnology.com
Email Marketing: 10 test ideas for optimizing webinar invites, www.marketingexperiments.com
How to Add Holiday Sparkle to Last-Minute Email Campaigns, www.mpdailyfix.com
Marketers plan biggest 2012 budget increases for email marketing, www.bizreport.com
General Internet Marketing
Product Manager vs. Product Owner, www.svproduct.com
Internet Marketing Industry
10 trends from SMX Social Media Marketing, raventools.com
iCrossing Acquires Red Aril, www.icrossing.com
The Ultimate Guide to Securing a Job in Social Media, SEO & PPC, www.seoptimise.com
Mobile Marketing
How To: Optimize Email for Mobile Devices, www.business2community.com
Mobile Matters: The Next Frontier for Advertisers, blog.efrontier.com
Google Confirms Coming Check-in Offers for Plus, Mike Blumenthal
Reputation Management
5 Ways to Attract More Customer Reviews, www.getelastic.com
Would You Use a Google Places Review Station?, smallbiztrends.com
Search Marketing
Google Changes The Rules For Multilingual Websites – But Will It Help?, www.multilingual-search.com
Social Media
Facebook Flaw Exposes CEO’s Photos, Wall Street Journal
Facebook Timeline Rollout Starts Today In New Zealand, TechCrunch
54 Social Media Mistakes, www.smartinsights.com
8 Ways To Avoid Social Media Culture Clash, www.informationweek.com
A Faster Facebook for Android, blog.facebook.com
How Ideas Spread With Social Media, www.socialmediaexaminer.com
Infographic: Facebook Hasn’t Killed Email Yet, www.allfacebook.com
Is It Time to 86 Corporate Social Media Policies?, searchnewscentral.com
Infographic: The Cost of Facebook Marketing, www.marketingtechblog.com
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