Dec 6, 20134 min read

Marketing Day: December 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook: We Define News Feed Quality At Source Level, Not By Content Type Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed […]
Will New Foursquare App, Push Notifications, Boost Engagement? Foursquare’s 40 million users probably fall into three tiers: “super users,” occasional users and those who’ve downloaded the app and no longer use it. Foursquare won’t say how many of its users are “active.”That’s a general challenge for the company: how to engage casual or lapsed users and boost their frequency. The company is hoping […]
Not Who, But What, Is Driving Google? With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, […]
Facebook For Business Globalizes, Now Available In 11 Languages Launched this summer, Facebook for Business aimed to provide businesses information on all potential marketing solutions featuring guides, success stories and tutorials. The initial launch was rolled out to only the North American region. As of today, Facebook for Business is a global resource. The new languages that are supported are: Brazilian Portuguese European Spanish […]
Mobile Messaging: Essential Advice For A Successful Mobile Marketing Platform If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging program. You might be wondering what is the best way to execute on a program or how it fits into the rest of your mobile initiatives. Here are a few essential tips […]
Google Glass’ 3rd Tour Stop Is Austin, TX, Next Weekend The Google Glass marketing tour will make its third stop next weekend in Austin, Texas. The public is invited to get a hands-on experience with Glass and visit with Google’s “Glass guides” to ask questions and learn how Glass works. Google has already done tour stops in Raleigh and Detroit; to get an idea what […]
From Facebook: Organic Page Reach Is Dwindling, Best Way To Be Seen Is To Buy Ads It’s been no secret that Facebook’s Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now. A new Facebook blog post specifically addresses the decline of organic distribution. Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted […]