Dec 6, 20114 min read

Marketing Day: December 6, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Survey: Most US And UK Marketers Just Beginning To Adopt Social Media Thirty-eight percent of senior marketers in the U.S. and Britain say their companies are still just dipping their toes in the water of social media, with most saying fears about return-on-investment have kept them from diving in wholeheartedly. However, the survey of 400 senior marketing managers conducted by InSites Consulting found that 69% of companies […]
The Broken Follower Counts & Confusing Buttons Of Google+ How popular is a social media account? Buttons from Facebook and Twitter allow publishers to share an easy-to-understand figure, the number of followers they have. In contrast, the Google+ button reports a strange hybrid figure that can massively undercount how popular a Google+ page is. Twitter Follower Count = Number Of Followers Consider this button […]
SMX Social Media Marketing 2011: Day One Recap Day one of the SMX Social Media Marketing conference is in the books. We’ve posted a recap from the keynote conversation, SMX Social Media Marketing: Zagg, Neiman Marcus & The LA Times Share Real Social Media Stories, and here are additional links to the session recaps and live blog articles that we’ve found around the […]
StumbleUpon Redesigned: New Branding, StumbleBar And Channels For Celebs & Brands Today StumbleUpon, the most popular social “discovery engine,” is releasing a new and improved version complete with new features and rebranding. Much like Pandora or Netflix, StumbleUpon uses collaborative filtering to serve relevant web content to users. The purpose behind the new enhancements is to improve the ability to filter content while making it quicker […]
Zagg, Neiman Marcus & The LA Times Share Real Social Media Stories A trio of brand representatives told their stories and offered actionable advice to attendees at SMX Social Media, a conference being presented this week by our parent company, Third Door Media. Below is a semi-live blog recap of the final session of day one, Keynote Roundtable: Real Social Media Stories From The Field. Danny Sullivan […]
Online Video And TV Ads Are Like Chocolate & Peanut Butter: They Go Great Together Ever wondered whether it’s a better investment to put your ads on TV or put them online? The answer: Do both. That’s the conclusion of a new study conducted by Ipsos and sponsored by Google. In fact, the companies say that people exposed to a 15 second video ad on both YouTube and TV were […]
Forget Cyber Monday: It’s A $6 Billion “Cyber Week” Now Tired of hearing about “Cyber Monday”? I’m not. In fact, I can’t get enough shopping data, which just keep rolling in from seemingly innumerable sources. Now our friends at comScore have opened the aperture a bit on holiday online shopping with some new “Cyber Week” data. The $6 Billion Cyber Week The metrics firm said […]