Dec 5, 20135 min read

Marketing Day: December 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Smartphone Share: Apple, Google, Microsoft All Gain ComScore released its September smartphone market share data for the US market. Based on consumer surveys, the company estimated that nearly 150 million US mobile subscribers now own smartphones (149.2 million). Apple remains the top individual smartphone OEM; however Samsung has continued to gain and now controls 25.4 percent of the market. Motorola saw a […]
Google Automatically Creates New Orkut Accounts For Any Logged-in Google User That Visits Orkut.com If you have a Google account — and who among us doesn’t? — you might want to be careful about visiting Google’s other social network, Orkut. Google is automatically creating new Orkut accounts for anyone that visits Orkut.com while already logged in to a Google account. (Try it yourself if you don’t mind having an […]
Twitter Launches Ad Retargeting: “Tailored Audiences” Bring Retargeting To Mobile Today Twitter announced the global roll-out of Tailored Audiences, the targeting capability the company began testing in beta in July. Tailored Audiences gives Twitter a retargeting product and more. As with Facebook, advertisers can use first party data to retarget their own site visitors, or tap into third party data to reach new custom audiences. […]
FTC: Native Ads “May Be Illegal” In Some Cases The FTC this week held a workshop in which the topic of “Native Advertising” was discussed. FTC Chairwoman Edith Ramirez is quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the information comes from a non-biased source.” The implication is that the FTC is ready to crack […]
3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data. Until now, Twitter’s advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to […]
Listen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Biggest Day Of The Year Email marketing firm Movable Ink has released new data around this year’s Black Friday and Cyber Monday email consumption, revealing 38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates. According to a post on the company’s blog, “With competition for consumers’ attention – and wallets – fiercer than […]
Cyber Monday On FBX: YoY Conversion Rates Up 34 Percent, CTR Nearly Doubles Cyber Monday’s performance on Facebook Exchange (FBX) sure looked a lot different from a year ago when Facebook’s retargeting platform ushered in its first holiday season. FBX partner Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers were still testing the FBX retargeting platform with relatively […]
10 Things RTB Buyers Can Learn From SEM Veterans Paid search and RTB are fairly similar online marketing channels — each involves bidding on ad inventory in an auction-based model. But, whereas paid search has long been a staple of the Internet Marketing mix, RTB is a relative newcomer, having only gained significant traction in the last few years. As a result, most RTB […]
4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in stuffed stockings on Christmas day. Maybe not Gmail inboxes, though. Will Gmail’s new tabs be the Grinch that stole Christmas from email marketers this year? Some businesses have publicly speculated and decried the new interface, […]
Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing? Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of National Advertisers (ANA) and Nielsen recently reported that in just three years’ time, nearly half of all media campaigns are expected to take on multi-screen strategies. In this study and in […]
Pinners Purchase Aplenty This Cyber Monday: Pinterest Revenue Triples By now we know that this year’s Cyber Monday was a hit with digital sales showing an 18 percent growth from last year. A new study from piqora.com shows that Pinterest helped drive online sales as revenue on Cyber Monday was up 3.6x from the previous 30 days. Piqora analyzed 400 brands on Pinterest in this […]