Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Recent research indicates that more than 70% of B2B buyers make purchase decisions before engaging with sales or visiting the seller’s website. How do you market to this ‘invisible’ 70%? Search Marketing Now, our sister site, will host a webcast next Tuesday, December 6, at 1 PM EST — “Marketing Along the Buyer’s Journey,” featuring […]
Have you thought about mobile and tablet users for this holiday shopping season? If not, think again. While most web site visits still take place from desktops, mobile and tablet use is rising. The behavior and conversion of tablet users is closer to desktop users. Mobile users, however, seem to have different needs. The folks […]
CNN Monday reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60 cities globally. It was well-loved by a core of devotees but lost momentum and mindshare to larger rival Foursquare. Gowalla had two million registered users vs. Foursquare’s 10 million. Gowalla shifted models a […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing Metrics: A Primer, www.practicalecommerce.com
Analytics
Navigating YouTube Analytics: A Case Study in Music (Part I), www.seomoz.org
Applications & Portals
Browser Wars: How Chrome Overtook Firefox for the First Time, searchenginewatch.com
Blogs & Blogging
The Business of running a Popular Travel Blog, everything-everywhere.com
5 Reasons Your Business Should Be Blogging, www.socialmediaexaminer.com
9 Habits of Extraordinary Blogs, pushingsocial.com
Learn From Social Network Giants When Starting Your Blog, bestbloggingtipsonline.com
Outreach Tips and Tricks to Increase Efficiency & Effectiveness, www.seerinteractive.com
Business Issues
Apple may build data center near Facebook, Google operations in Oregon, AppleInsider
Facebook to hire thousands of employees over next year, The Economic Times
Gowalla is Going to Facebook, blog.gowalla.com
Here’s Gowalla CEO’s Non-Denial Denial Email About Facebook Purchase, AllThingsD
Mozilla Says Google Relationship in "Active Negotiations", allthingsd.com
Copywriting, Design & Usability
5 Product Meltdowns and How To Avoid Them, www.zurb.com
Infographic: Content Marketing to Replace Traditional Advertising?, Content Strategy Hub
2012 Content Marketing Benchmarks, Budgets, and Trends, www.marketingprofs.com
How to Jump on the Content Marketing Bandwagon [Infographic], www.mpdailyfix.com
Minimalist Web Design: How Minimal is Too Minimal?, sixrevisions.com
Display & Contextual Advertising
Learning from Wikipedia’s Public banner campaign stats, www.shoemoney.com
Shazam for TV launches first campaign for a movie, www.lostremote.com
Domaining
Mobile Marketing
Marketers add location-based strategies to digital arsenal, www.dmnews.com
Mobile Moms Want Utility from Marketers, www.emarketer.com
Q&A: Ryan Thomas on Comet’s mobile commerce strategy, econsultancy.com
Sneaky Mobile Ads Invade Android Phones, www.pcworld.com
Top 3 tips for advertising in mobile search, www.holisticsearch.co.uk
Other Items
If Everyone Else is Such an Idiot, How Come You’re Not Rich?, www.theatlantic.com
Quadrennial events to help ad market grow in 2012 despite economic troubles, zenithoptimedia.blogspot.com
The Long Tail Internet Myth: We are Spending MORE Time on Top 10 Sites than Ever, blog.compete.com
Reputation Management
Search Marketing
The Dec 1st 2011 Google Algorithm Update Demystified, www.stepforth.com
Top 5 Worst Practices in Paid Search, www.clickz.com
10 SEO Trends You Can’t Ignore If You Want High Rankings, www.quicksprout.com
SEO for Ecommerce, www.stateofsearch.com
Social Media
Grandmother Tips on Social Media, www.behance.net
Social Media and Word of Mouth Marketing May Not Be the Same But…, socialmediatoday.com
4 Strategies For Engaging Facebook Fans No Matter How Unsexy Your Brand Is, blog.kissmetrics.com
Edit The Headlines On Links You Share To Facebook, www.allfacebook.com
3 key differences between Google+ and Facebook/Twitter, www.searchenginepeople.com
Datamining Twitter, www.mondaynote.com
Facebook Events Just Got A Lot More Group-Like…And Confusing, Read/Write Web
Facebook on Decline? Some Users Bored, New Competition, techland.time.com
Facebook’s Google+ Hangouts Killer Is Coming Soon To Your iPhone, www.businessinsider.com
Facebook’s Zuckerberg answers the big question "Is Google+ a threat?", thenextweb.com
How to Use Instagram to Tell and Sell Your Marketing Story, www.ducttapemarketing.com
Klout: 2.5 Million Profiles Deleted? Or 5,000? Or What?, Social Media Today
What Social Marketers Can Learn from Ford, Cisco, and HBO: Interview with C.C. Chapman, socialmediatoday.com
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