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Writer's pictureFahad H

Marketing Day: December 5, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent research indicates that more than 70% of B2B buyers make purchase decisions before engaging with sales or visiting the seller’s website. How do you market to this ‘invisible’ 70%? Search Marketing Now, our sister site, will host a webcast next Tuesday, December 6, at 1 PM EST — “Marketing Along the Buyer’s Journey,” featuring […]

Have you thought about mobile and tablet users for this holiday shopping season? If not, think again. While most web site visits still take place from desktops, mobile and tablet use is rising. The behavior and conversion of tablet users is closer to desktop users. Mobile users, however, seem to have different needs. The folks […]

CNN Monday reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60 cities globally. It was well-loved by a core of devotees but lost momentum and mindshare to larger rival Foursquare. Gowalla had two million registered users vs. Foursquare’s 10 million. Gowalla shifted models a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

  1. Affiliate Marketing Metrics: A Primer, www.practicalecommerce.com

Analytics

Applications & Portals

Blogs & Blogging

Business Issues

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Mobile Marketing

Other Items

Reputation Management

Search Marketing

Social Media

  1. Grandmother Tips on Social Media, www.behance.net

  2. Social Media and Word of Mouth Marketing May Not Be the Same But…, socialmediatoday.com

  3. 4 Strategies For Engaging Facebook Fans No Matter How Unsexy Your Brand Is, blog.kissmetrics.com

  4. Edit The Headlines On Links You Share To Facebook, www.allfacebook.com

  5. 3 key differences between Google+ and Facebook/Twitter, www.searchenginepeople.com

  6. Datamining Twitter, www.mondaynote.com

  7. Facebook Events Just Got A Lot More Group-Like…And Confusing, Read/Write Web

  8. Facebook on Decline? Some Users Bored, New Competition, techland.time.com

  9. Facebook’s Google+ Hangouts Killer Is Coming Soon To Your iPhone, www.businessinsider.com

  10. Facebook’s Zuckerberg answers the big question "Is Google+ a threat?", thenextweb.com

  11. How to Use Instagram to Tell and Sell Your Marketing Story, www.ducttapemarketing.com

  12. Klout: 2.5 Million Profiles Deleted? Or 5,000? Or What?, Social Media Today

  13. What Social Marketers Can Learn from Ford, Cisco, and HBO: Interview with C.C. Chapman, socialmediatoday.com

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