Dec 30, 20134 min read

Marketing Day: December 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter

According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN’s AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack’s Top Ten […]

Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be “diversifying” their social media usage. According to new Pew survey findings out this morning, […]

Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square’s famous digital billboards during New York City’s New Year’s Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear […]

2013: The Year Of The Content Marketer

Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, […]

Programmatic Dominates Our Top 10 Display Advertising Columns For 2013

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms — all aspects of […]

Top 10 Social Media Marketing Columns For 2013

How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, […]

Get To Know: Houghton Mifflin Harcourt’s CMO, John Dragoon

John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing. Before joining Houghton Mifflin Harcourt, Dragoon served […]

Infographic: The Year In Social Media, A 2013 Recap

What happened in social media in 2013? The year started with Twitter launching Vine and Facebook unveiling its Graph Search. The Harlem Shake went viral, Facebook went public, and selfie was made word of the year. The folks at Infographic Promotion have produced a nice infographic covering some of the highlights in social media over […]