Marketing Day: December 29, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Dueling Mobile User Numbers: Android vs. Apple vs. Facebook

In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst is now estimating that Facebook has 300 million active users of its mobile apps (vs. 800+ million total users) on a global basis. However that’s a smaller mobile number than Facebook itself reports […]

1. E-Retail Index Shows Amazon, Netflix Diverging In Satisfaction Scores

ForeSee Results, which surveys consumers about their online experiences and customer satisfaction, released another “E-Retail Satisfaction Index” following the xmas holiday online shopping frenzy. (As an aside, comScore reported this week that holiday e-commerce was up 15 percent vs. last year to $35.3 billion.) ForeSee Results uses the methodology of the American Customer Satisfaction Index […]

1. Twelve Mobile Predictions for 2012

In case you hadn’t noticed, 2011 was the long-awaited “year of mobile.” It was the year that consumers made mobile mainstream and marketers finally made mobile a priority (at least in terms of their rhetoric). In 2012 most of the trends and developments that we saw this year will only accelerate. Those who didn’t fully […]

1. Google+ Censoring Borderline Offensive Profile Images; Author Images in Search Results To Blame?

Earlier this week, TechCrunch writer MG Siegler’s Google+ profile pic vanished without explanation. The profile picture featured MG looking away from the camera with middle finger extended (seen here). After thinking it may have been a bug, the photo was uploaded again, and once again removed – this time with the following message from a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Instant Costs Google $65,000 In France

2. Where To Get Citations For Local SEO

Online Marketing News From Around The Web:

Analytics

1. How to Enhance Your Marketing Videos With Analytics, blog.hubspot.com

Applications & Portals

1. Understanding Playback Restrictions, YouTube API Blog

2. Facebook tries to appease frustrated developers, ZDNet

Blogs & Blogging

1. 5 Lessons Fortune 500 Companies Can Teach You About Blogging, quicksprout.com

2. End of an Era: The Golden Age of Tech Blogging is Over, Web Strategy by Jeremiah Owyang

3. Golden Age of Tech Blogging Done? I Couldn’t Disagree More, SarahLacy.com

4. 12 Great Ways to Use Your Business Blog’s RSS Feed, blog.kissmetrics.com

Business Issues

1. B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts, MarketingSherpa

2. Google Recruiter Mike Junge on Startups, the Biggest Mistake Job Applicants Make, and Why It Pays to be Nice, peHUB

3. How The Long Tail Cripples Bonus Content/Multimedia, paidcontent.org

Domaining

1. Domain Industry: Predictions for 2012, Elliot’s Blog

General Internet Marketing

1. Online Retailers Home In on a New Demographic, NYTimes.com

2. Tips on How To Improve Your Website – Checklist, www.wolf-howl.com

Local Marketing

1. 13 Location-Based Marketing Tips for Entrepreneurs, mashable.com

Mobile Marketing

1. comScore Reports November 2011 U.S. Mobile Subscriber Market Share, comScore

2. How Mobile Games Are Sports Stars’ Newest Marketing Channel, mashable.com

3. Pre-Roll, Mobile Top Video Ad Formats for 2012, eMarketer

Search Marketing

1. Mastering Google Product Feeds and Product Listing Ads – Part 1, blueglass.com

2. Counting to 10 the Google Way, SEOmoz

3. How to Get a Celebrity to Endorse ALL your Products on Google, explicitly.me

4. Yahoo Rich Ads Are Back, Now in Microsoft adCenter, RKGBlog

Social Media

1. NFL Running Back LeSean McCoy Talks Social Media, thenextweb.com

2. Shaq, soccer, UFC among sports’ 2011 social media superstars, ESPN

3. Why Hasn’t Google Responded to Death Threats on Google+?, Read/Write Web

4. 300m Users Access Facebook Via Its Mobile Apps, thenextweb.com

5. Dear +MG Siegler, Are you seriously upset about your photo…, Tom Anderson – Google+

6. Facebook 2012: What the Future Holds for the Social Media Powerhouse, mashable.com

7. Stop Engaging, Start Selling: Get Social Media ROI in 2012, revenews.com