Marketing Day: December 28, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Email Marketing In 2012: How To Stay Ahead Of The Pack

Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in the current email marketing environment? Social is now an undeniable part of the interactive marketing mix — how does it best work with email? To answer these questions and more, and help […]

1. Google+ Passes 62 Million Users, Estimated To Hit 400 Million By End Of 2012

A flurry of activity has circled Google+ as of late, and the effects are beginning to show. TV commercials, enhancements and cr oss promotion on Google products have helped Google+ flourish in the month of December. Paul Allen, the self proclaimed “Google+ unofficial statistician,” has pinned the Google+ user base at 62 million as of December 27th. This […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Do Your 2012 Resolutions Include Increasing Conversion Rates?

2. 5 B2B Search Engine Marketing Resolutions For 2012

3. Google Sued By buySAFE Over Trusted Stores Program

Online Marketing News From Around The Web:

Affiliate Marketing

1. Top Affiliate Marketing Predictions for 2012, affiliateprograms.com

Blogs & Blogging

1. A No-Nonsense Guide to SEO and Content Creation for Bloggers, www.mackcollier.com

2. Why I Shut Down the Forums, stevepavlina.com

Business Issues

1. Amazon.com quietly acquires the social shopping whizzes at Quorus, GeekWire

Content Marketing

1. 20 Content Marketing Ideas for 2012, Small Business Trends

Conversion Optimization

1. 12 landing page trends for 2012, ion interactive blog

Copywriting, Design & Usability

1. Getting To Know Your Landing Page Visitors, online-behavior.com

2. The Myth Of The Sophisticated User, Smashing UX Design

General Internet Marketing

1. Final Christmas Push Propels U.S. Online Holiday Spending to $35.3 Billion, Up 15 Percent Versus Last Year, comScore, Inc

Local Marketing

1. 3.7 million Android devices activated over Christmas weekend, The Verge

2. Google Places Optimization – Local SEO in 5 Easy Steps, toprankblog.com

Mobile Marketing

1. Apple vs. Android: Who won the Christmas bake-off?, Fortune Tech

2. The Trouble with In-App Advertising, The FINANCIAL

Reputation Management

1. How to Combat Fake Reviews While Managing Online Reputation, blog.milestoneinternet.com

Search Marketing

1. Scripting SEO: 5 Panda-Fighting Tricks for Large Sites, YouMoz | SEOmoz

2. SEO Lemons Infographic, seobook.com

Social Media

1. Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer, Social Media Today

2. Latest PR Blunder Is A Great Reminder Of What Not To Do, fasthorseinc.com

3. Use Your Facebook Timeline Profile for Your Career, www.forbes.com

4. What Online Influencers Want From You, conversionation.net