Here’s our daily recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it’s impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go […]
From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering […]
When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking e-commerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. […]
Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
2013 Web Analytics Year in Review, Search Engine Watch
Big Data and security analytics collide, SC Magazine
Blogs & Blogging
Blogging, Tweeting, and Instagramming in the Image of God, Christianity Today
The death of the blog : Long live the law blog, kevin.lexblog.com
Business Issues
Content Marketing
The Content Marketing Forecast: 10 Predictions for 2014, mashable.com
Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion, Search Engine Journal
What Content Marketing Needs to Rule in the Post-Advertising Age, Business 2 Community
Display & Contextual Advertising
Domaining
.Buzz and .Ruhr new gTLDs to Launch in January,2014, Domain Name News
2013 Highest Reported .COM Domain Name Sales, Domain Name News
Buying New Domain: How Long Do Old Google Penalties Last?, Search Engine Roundtable
E-Commerce
China begins e-commerce legislation, Globaltimes.cn
Mobile Offline Retail And E-Commerce, Business Insider
Why Online Stores switched e-commerce platforms, Internet Retailer
Email Marketing
Gmail: Did It Help Or Hurt Email Marketers In 2013?, Business 2 Community
New Year is the Time to Give Abandoned Cart Emails a Makeover, ClickZ
The 5 Easiest Ways to Bring Your Email Design into 2014, Business 2 Community
General Internet Marketing
Internet Marketing Industry
Mobile/Local Marketing
CTIA website shows mobile app data usage, PC World
Social Media
Video
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