Marketing Day: December 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Is Google Using AdWords Express Budgets To Promote Google+?

Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone. That omission may make these ads less effective for those seeking new customers or followers to their Google+ pages. Meanwhile, the push gets those same […]

1. Looking Back Over 2012 Through Tweets

2012. Wow, what a year. The world didn’t end, yet. For me, this year was quite different from those in the recent past. I experienced several personal milestones, enjoyed a lovely editorial year (my first with Marketing Land) and my agency continued to grow in spite of my absence for part of the year. Here’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. What’s In Your 2013 SEO Playbook?

2. How To Build A Better B2B SEO Strategy In 2013

3. Yahoo Testing A New Home Page Design

Online Marketing News From Around The Web:

Blogs & Blogging

1. Why Local Blogging Works, Small Business SEM

Business Issues

1. Yahoo’s Mayer Hoping What Happens With Big Advertisers at CES Doesn’t Stay in Vegas, AllThingsD

2. Apple CEO Tim Cook’s 2012 salary drops 99% without stock awards, appleinsider.com

3. Is Google Concerned About Amazon Eating Their Lunch?, SEO Book.com

4. Nielsen Buys Arbitron, Silences Competition, MarketingVOX

Content Marketing

1. 8 Content Marketing Trends for B2B, Social Media Examiner

2. Content Brainstorming Tools for 2013, Vertical Measures

Domaining

1. 10 Questions to Ask a Domain Broker, Elliot’s Blog

General Internet Marketing

1. Which Data Matters Most to Marketers? Take the Survey!, SEOmoz

Mobile/Local Marketing

1. Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3, eMarketer

Social Media

1. Twitter has added new (and very nice) background formatting options, MÄÅris Antons

2. Facebook Still Top Social Site for Sharing Product Info, eMarketer

3. Netflix ‘Social Features’ Coming To U.S. In 2013, Once President Signs Bill, TPM Idea Lab

4. Why we love to hate Myspace, The Verge