Marketing Day: December 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Why Social Media Marketers Need To Follow The Weather

Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a […]

1. Top 11 Email Marketing Columns For 2013

What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you’ll find the top 11 columns — this is our content contributed by […]

1. Monetizing Your Website’s Real Fans & The “Bandwagon”

In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that many of the fans celebrating were of the “bandwagon” variety. Winning championships turns sporting events into cultural events; non-fans into casual fans; and casual fans into actual fans. […]

1. Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices. According to a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. AdWords Bid Management And Account Structure Mistakes To Avoid

2. Checking In: Our Top Local Search Columns Of 2013

3. Google’s Happy Holidays Logo Number Three: Same Theme Again, But With Snow Cabin Feel

4. Google Has Officially Penalized Rap Genius For Link Schemes

5. Happy Holidays Google Logo Day Two: Same Theme, But With An Urban-Inspired Illustration

Online Marketing News From Around The Web:

Analytics

1. Bring The Hammer Down on Inefficient Spend With Dimension Analysis, PPC Hero®

Business Issues

1. Google sues to protect Android device makers from Apple-backed patent hell, gigaom.com

2. Google sincerely thinks that Google+ is the future of Google, Quartz

Conversion Optimization

1. Mission ImposSERPble 2: User Intent and Click Through Rates, moz.com

E-Commerce

1. Online Retailers Stole Christmas, Many Shoppers Say, Wall Street Journal

2. Amazon Prime tops 20 million members as company touts its best holiday season ever, GeekWire

3. Rampant Returns Plague E-Retailers, Wall Street Journal

Email Marketing

1. 10 Tips to Make Your Email Sign-Up Process As Effective As Possible, Web Site Optimizers

2. Email Subject Lines and the Brain, ClickZ

Mobile/Local Marketing

1. Basic Apps for Smartphones and Tablets, New York Times

2. Apple’s iOS Completely Blew Away Google’s Android For Shopping On Christmas, Business Insider

3. The Majority Of Porn In The United States Is Viewed On Smartphones, readwrite.com

4. With $200 Million in Revenue, South Korea’s Top Messaging App Is All Smiley Faces, Bloomberg

Social Media

1. Organizing Successful Google+ Hangouts: Interview With Deborah Anderson, Search Engine Journal

2. The Most Important 2013 Social Media Updates, Search Engine People

3. Don’t Blame Social Media if Your Teen Is Unsocial. It’s Your Fault, Wired

4. Facebook Says It Knows Where People Are Migrating — But Can You Trust Its Data?, Wired

5. The 12 Social Media Marketing Stats of 2013, Search Engine People

6. The Beginner’s Guide To Google+, Search Engine People