Marketing Day: December 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered

Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. Why are they showing Santa in different locations at the same time? What’s up with Google showing fewer presents delivered than NORAD displays. Relax kids (or parents of kids). I have answers. I don’t have official answers. […]

1. Advertising Industry Forecast For 2013

It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the presidential election, to Facebook’s recent IPO, online advertising is continuing to grow and evolve in our ever-expanding digital world. As 2012 winds down and we head into the New Year, I have included a […]

1. Our Challenge For 2013: Empathetic Social Media

I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to understand how they feel. And we’ve never been more connected. With Skype and Hangouts, social media and instant messaging, friends and family are never far away. Making a new connection is as easy […]

1. Google Developing “X-Phone” To Avoid Getting “Forked” By Samsung

The Wall Street Journal is reporting that Google’s Motorola unit is hard at work on a secret “X-phone” that will “provide more potent competition for devices like Apple Inc.’s iPhone.” However my suspicion is that the phone is less about competiting with Apple’s device and more about providing a counterweight to the Samdroid juggernaut. This is what […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps

2. Mobile Search After The Final Mayan B’ak’tun

3. The Keys To Success In Enterprise SEO

4. 7 Secrets For Dealing With Quality Score

5. Google’s Festive Happy Holidays Logo For 2012

6. Report: No, Google Maps Not Responsible For iOS 6 Upgrades

Online Marketing News From Around The Web:

Business Issues

1. China plans to crack down on ‘malicious’ trademarks after Apple’s iPad name dispute, appleinsider.com

Conversion Optimization

1. Insight: How U.S. retailers are building up their online muscle, Reuters

2. Lifetime Revenue Cohorts, RJMetrics Blog

3. Websites Vary Prices, Deals Based on Users’ Information, Wall Street Journal

General Internet Marketing

1. Confessions of an Apple Store Employee, Popular Mechanics

2. Swap Ads While You Sleep, SEER Interactive

3. What The Heck Is SEO? A Rebuttal, Smashing Magazine

Mobile/Local Marketing

1. Google Designing ‘X Phone’ to Rival Apple, Samsung, Wall Street Journal

Social Media

1. What is Google Baraza?, dejanseo.com.au

2. Tracking the impact of Instagram’s ‘confusing wording’ through social media, econsultancy.com